Rolex Brand Audit

Refer back to the brand chosen for the Week 1 assignment. (AMAZON)

Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8.

Create a 10- to 18-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.

Include the following:

  • Background
  • Brand Inventory
  • Brand Exploratory
  • Strategic Recommendations
  • Tactical Recommendations

Cite all sources according to APA formatting guidelines. 

Reference no: EM132069492

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