Marketing Strategy
Target Market – Who is it?
Marketing Mix
Product Strategy
Distribution Strategy
Price Strategy
Promotion Strategy
Target Market
Marketing Mix: (marketing mix or 4P’s of your SA)
Product: describe in detail (packaging, features, contents, flavors, size etc.)
Place: distribution channel, (i.e. drug stores, internet, non-traditional retail outlets etc.) & extent of distribution, (i.e. national/regional/single market), which methods and why did you choose them?
Promotion: (advertising, PR, promotion, personal selling) which method or combination of methods did you choose and why, if advertising, which type of media and why?
Pricing: (what is your pricing strategy and your rationale?)
Target Market: (Who is it? Who will be buying your products or services?) Explain each section of the Marketing Mix for your company.
Implementation Plan
Evaluation & Controls
Incorporate Christian worldview. Implement 1 biblical passage. In 100 words, choose appropriate scripture and discuss how that scripture fits into the development of your Marketing Mix.
Conclusions and Recommendations from a Christian Worldview.
Implement 1 biblical passage. Conclude your marketing plans with God.
Requirements: Marketing Plan total word count consist of Weeks 1-7. Prepare the Portfolio Paper using the following guidelines:
1,500 – 2,000 words using APA formatting, including title and reference pages.
Minimum of 7 scholarly references.
Prepare the Portfolio Paper from a Christian Worldview using the following guidelines:
Include biblical application for each section of the Marketing Plan.
700 words using Bible APA formatting.
Minimum of 8 Scriptures.
Total Portfolio Paper: 2,200-2,700 words.
