Book fourth edition essentials of health care marketing by Eric n berkowitz
ASSIGNMENT 1 – Marketing Examples/strategies/issues/ etc. during the COVID-19 Pandemic – based on actual cases and/or anecdotal information for the country of your choice
During the COVID-19, different marketing strategies were adopted in different countries. REMEMBER, marketing is more than just advertising. For this assignment, complete ALL THREE of the worksheet tables, posted in Canvas for this assignment, in great detail. In this assignment you need to conduct extensive literature review to complete the worksheets. Each of the worksheets are worth 100 points (total 300 points for the assignment).
Specific Guidelines for this assignment:
For this assignment, the student should select a country starting with the same alphabet as their last name. For example, if your last name is Smith, then you can select Singapore or Sweden or Switzerland. If you are having a hard time finding information for the country selected then you have the flexibility to select a different country which starts with up to two alphabets on the either side of the first alphabet of your last name, i.e., if your last name is Smith, you can select a country which starts with either Q, R, S, T, or U.
The instructor would like to strongly reemphasize and encourage students to use their imagination in writing the case and be creative. Also, be as thorough as possible and exhaust all possible answers.
Please address at least some of the following questions:
Historical information pertaining to your topic.
What were some of the strategies adopted
A comprehensive analysis of the 4 P’s and SWOT
Segmentation and targeting
Consumer behavior
