Website Acquisition problematic (SEO/SEM) targeting the English-speaking North
American region:…………………..
6.1. Literature Review and Development of a Conceptual Framework ( Identification of key variables
in scientific and managerial literature relating to the topic under study) …… (3-5pages)
6.2. Analysis of Results(from the secondary and primary data collection) and Strategic
Recommendations.
Details: choice of quantitative, qualitative or mixed methodology. Role of
expert interviews. ……………….. (20 pages)
VERY IMPORTANT: include visual elements in the report and in the appendices, such as mock-ups,
visuals of advertisements, publications, etc. Each recommendation must be linked to the
company’s context and presented with a concrete example.
6.3. Recommendations ………..
6.4. Implementation and Monitoring …………………………………..3-5 pages
Summary of recommendations by importance, implementation date/timeline and resources
required to implement them. Performance indicators needed to track recommendations.
6.5. Conclusion ……………………………………………………………. 1-3 pages
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