In the readings and videos this week you are exposed to information about international expansion: market entry modes.
Impossible Foods is on a mission to get the world to eat its plant-based meat products. Currently, the company’s products are only available in a few select markets, but it is looking to expand its footprint, specifically to the nation you chose in Week 1. If Impossible Foods has already entered the nation (Guyana is the nation I chose) you chose in week 1, please choose another nation for this assignment. As discussed in this week’s module, there are several entry modes available for firms that are looking to expand globally.
For this forum, answer the following questions using the textbook, other module materials, and additional company research as needed:
List the five common international entry modes, as well as some advantages and disadvantages of each mode.
What do you believe the company’s core competency is? Name and explain it.
What entry mode do you believe the company should use to enter your nation’s market?
What makes this superior to the other modes?
What are the specific advantages of this entry method?
What are the specific disadvantages of this entry method?
Why are you excluding the other market entry strategies? Focus on the disadvantages of these entry modes.
Be sure that you reference the module materials to develop your position and support your statements. Use APA citations and references.
Please review the Discussion Forum guidelines for the expectations and assessment criteria. You must post your response first before you will be able to see what others have written.
In this module you will be required to:
Read: Global Business Management, Chapter 10: sec. 10.1-10.3 only
Read: Global Business Management, Chapter 11 (all)
Read: Assigned articles: “International Expansion” and “Boost Your Bottom Line with These Export Tips from the U.S. Commercial Service”
Review: PowerPoint presentation
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