You are a manager at a medium-sized technology company that is about to launch a new product. The success of this product launch is crucial for the company’s growth and reputation in the market. However, there have been delays in the production process, resulting in a revised launch date that is three weeks later than originally planned. As a result, you need to communicate this delay effectively to various stakeholders, including senior management, employees, investors, and customers. Using the principles of effective business communication, outline a comprehensive communication plan for addressing the delay in the product launch.
Q2. As part of the corporate branding exercise develop a value selling proposition for a brand of your choice. Discuss the importance of employer branding in the corporate communication development exercise.
Q3. Using Hofstede’s 6 dimensions of culture, explain how communication would be different across countries.
Q4. You are the purchasing manager for a retail chain that specializes in outdoor equipment. Your company is interested in sourcing a new line of camping tents from a supplier, and you have identified a potential supplier named Adventure Gear Co. (AGC) that manufactures high-quality tents at competitive prices. After initial discussions, you’ve learned that AGC is also interested in establishing a long-term partnership with your retail chain, as it sees your company as a valuable distribution channel for its products. However, during negotiations, you encounter several challenges. AGC initially offers a price that is slightly above your budget, and you need to negotiate a lower price while still maintaining the quality standards required by your company. Additionally, AGC requests an exclusivity agreement that would prevent you from sourcing similar products from their competitors. While you see the benefits of exclusivity in securing a reliable supply of tents, you are concerned about limiting your options and potential cost savings from alternative suppliers. Using the principles of negotiation, develop a negotiation strategy for reaching a mutually beneficial agreement with Adventure Gear Co.
Q5. Assess the relevance of an integrated communication strategy for an organization in the UAE:
The format/structure of the report will be:
- Executive Summary (Excluded from word Count)
- Table of Contents (Excluded from Word Count)
- Introduction – 100 words (common introduction before writing the body)
- Body (with all the 5 answers) – 2,500 words (need not write the questions)
- Conclusion – 100 words (common conclusion after writing the body)
- References (as per APA style)
- Appendix (if any