A company must have specific goals and objectives for each social media marketing effort. It must also know and
understand its target market(s) if it is to successfully attain those goals and objectives. You’ll set goals and objectives for a social
media plan for your organization* which is “Veridian Credit Union”. You’ll also develop a target market profile for this plan. This will help you as you develop the
entire plan for the final presentation.
Create a set of goals and an objective for a social media marketing plan your organization could use. Develop a target market
profile for this plan. Remember, “everyone” is not a target market so be specific in your description.
Uses the SMART criteria to define
1 – 3 specific goals for the social
media plan.
Objective
Describes the overall objective for
the social media plan.
Target Market Profile
Describes the target market in
detail. Includes relevant
demographics (including
geography), psychographics, and
behaviors.
Professionalism
(Spelling, grammar, composition,
clarity, organization, etc.)
Additional Information: Be sure that you are specific in your target market description, especially regarding demographics. For
example, instead of describing the target market’s age as “young” note a specific age range, such as “18-24.”
Paper will be submitted to a Turnitin Folder!!
