CASE GREEN EARTH BUILDERS (GEB)
Green Earth Builders (GEB) is a UK-based company planning to expand into the Brazilian market. Mr. Thompson, the director of the company, visited Brazil recently to gain insights into the local market. He discovered that Brazil’s regulatory framework is quite complex. During his visit, Mr. Thompson met with a Brazilian construction firm located in Sao Paulo, which expressed interest in collaborating with GEB.
You work for a consultancy firm specializing in helping companies enter new markets. You have been tasked with creating a comprehensive strategy for GEB to enter the Brazilian market. You are to prepare a detailed and clear report for Mr. Thompson, outlining the opportunities and challenges of the Brazilian market, with a particular focus on legal aspects. As requested by Mr. Thompson, your report should address the following points:
Should GEB start operations in Brazil immediately by establishing a new company? If so, what type of company would you recommend and why? Provide detailed information about the recommended company structure, including amount of the capital, potential partners, and the location of the company’s headquarters. Justify all your answers.
If GEB decides to partner with the Brazilian company, what are the primary legal considerations to keep in mind? For example, what type of contract (joint venture, franchise, consortium, acquisition, merger, etc.) would you recommend and why? Should the agreement be between GEB and the Brazilian company directly, or between GEB’s Brazilian subsidiary (NEWCO) and the Brazilian company? What are the implications of each option? Provide your recommendation to Mr. Thompson, supported by clear justifications.
GEB is a well-known brand in Europe and the UK but not in Brazil or South America. What strategies would you recommend for building brand recognition and protection in Brazil? Additionally, GEB holds several patents in Europe and the UK but none in Brazil. Are GEB’s patents and trademarks protected in Brazil? If not, what measures should be taken and when (immediately, in the future, and why)?
Mr. Thompson has noted the recent corruption issues in Brazil, such as the Operation Car Wash scandal and the Odebrecht case. What concerns should GEB consider regarding corruption in Brazil? Note that GEB plans to undertake large-scale infrastructure projects like green buildings, renewable energy installations, sustainable urban developments, and eco-friendly transport systems, with the Brazilian government as a frequent client?
Prepare the report addressing the issues outlined above, no AI no Plagiarism, precise work. You can and shall consult books and references in general, as well as Internet sources. If you do copy from a book, internet materials etc., please indicate the source, otherwise this will be considered as an illegal copy (plagiarism) and shall be treated accordingly.
