Choose an organization you have interacted with in your city (UAE) and use the concepts you’ve learned in IBS212 to:
analyze their marketing strategy (how does the local environment influence them), or
create a hypothetical go-to-market strategy for expanding that organization’s offerings into a new country.
This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the course’s LOs precisely and incorporate at least one research paper (with appropriate citations).
Learning Outcomes Added
flatWorld: Evaluate the “flat-world” debate and apply it to business strategy issues.
whyGlobal: Explain and evaluate the motivations for why a business exists in the global marketplace.
howGlobal: Analyze the utility, costs, and implementation of global value chains.
poliStrat: Analyze how political and legal environments influence business strategy.
econStrat: Analyze how economic and financial environments influence business strategy.
socioCulturalStrat: Analyze how social and cultural environments influence business strategy.
globalSegmentation: Utilize segmentation strategies to identify new global markets.
intCompetitiveness: Analyze the factors influencing a firm’s international competitiveness.
localGlobalMix: Analyze the interaction between global and local considerations when developing the marketing mix.
IBS
212 – Assignment 4 Location-Based Assignment (LBA) Rubric
Assignment
due Thursday, June 27, 2024 by 11:00pm
Length: 750-1000
The Location-Based
Assignment (LBA) serves as your final assignment for IBS212.
Choose
an organization you have interacted with in your city and use the concepts
you’ve learned in
IBS212 to analyze their marketing strategy (how does the local
environment
influence their strategy).
•
socioCulturalStrat: Analyze how social and cultural environments
influence
business
strategy.
•
localGlobalMix: Analyze the interaction between global and local
considerations
when
developing the marketing mix.
And
create a hypothetical
go-to-market strategy **for expanding that organization’s
offerings into a new
country.
•
intCompetitiveness: Analyze the factors influencing a firm’s
international
competitiveness.
*choose a company from the UAE that can open somewhere in europe or US for example
