This is a group assignment my section is only number 4.
Your team will
create the final report to the board (1,000-1,250 words), which will be a
written summary of performance. The report to the executive board should
include the following components:
Review your financial and market performance during the second year.
Highlight the key features of the business plan presented to the venture
capitalists: brand strategy, pricing strategy, advertising strategy, and
sales channel.
Assess your business strategy and performance during the second year
including brand, pricing, and advertising strategies. Think about how a
sales channel is determined in the market plan and supported by marketing
and consumer research.
Explain actions taken in regard to the marketing plan. Include
justification for departures from the marketing plan and significant
events that may have impacted the outcome.
Assess your current situation in the market, considering your firm’s
strengths and weaknesses, external opportunities, and threats. Think about
concepts including the firm’s goals, focus, culture, customers, and
competition.
Summarize how you have prepared your firm to overcome obstacles and
compete in the future. How would incorporating services marketing help
overcome any of these identified obstacles?
What were the lessons learned and recommendations for the marketing
plan? Think about the controls you put in place and what you would do
differently.
Prepare this
assignment according to the guidelines found in the APA Style Guide.
This assignment
uses a rubric. Please review the rubric prior to beginning the assignment to
become familiar with the expectations for successful completion.
