Case 10 Brewed to
Perfection: New Belgium Brewing.
·
Summarize the case or give the history of the
case
·
Answer the three case questions (list each
question in numerical order then answer it). Two paragraphs per question.
Case Questions:
1- What environmental issues does the New Belgium Brewing
Company work to address? How has NBB taken a strategic approach to addressing
these issues? Why do you think the company has taken such a strong stance
toward sustainability?
2- Do you agree that New Belgium’s focus on social
responsibility provides a key competitive advantage for the company? Why or why
not?
3- Some segments of society contend that companies that sell
alcoholic beverages and tobacco products cannot be socially responsible
organizations because of the nature of their primary products. Do you believe
that New Belgium’s actions and initiatives are indicative of a socially
responsible corporation? Why or why not?
·
Give a conclusion or comments or solutions for
the case.
·
References or sources of information or
citations
