Assignment Overview and Purpose: You will complete five marketing plan task assignments this term. These assignments are designed for you to complete sections of your final project in small tasks throughout the term. Please watch the video to help you develop your SWOT analysis below.
Assignment Instructions: This week, complete the following. Your response should be around 2 pages in length and submitted as an APA formatted paper.
Select a topic for the marketing plan. Most students select a product they would like to develop a marketing plan. This can be an existing product or hypothetical (something you may want to invent). You are able to select a cause you would like to develop a marketing plan for instead of a product (Ex: breast cancer awareness, etc).
Business Challenge (1-2 pages):
Provide an overview of the topic selected.
Brief description topic and its use in the marketplace
Introduction to the plan.
Situation Analysis (2 pages):
Topic overview
Analysis of the product, topic, or company’s communication, marketing, and advertising efforts.
Detailed information about interaction with their audience is needed.
Provide a rationale for an updated or new communication and marketing initiatives.
Include a SWOT analysis.
