Establishing Ethos: A Rhetorical Analysis of Student Presentations

This is the final Module 2 assignment: you are writing ONE rhetorical analysis that is 3 pages in length, double-spaced, MLA format. Please try to keep your paper right around 3 pages.
You are required to do the following:
Watch two (2) other students’ Final Videos (you can and should watch more, but you are only using TWO for this assignment).
Analyze these students’ ethos in their videos. Watch the videos and try to identify places in these talks where the students establish credibility with their audience. Ethos pertains to the ethical argument, so when we say “credibility” we mean that the audience sees or hears the speaker say or do something that seems ethical, and encourages us to trust him or her. The “ethical” part of this appeal pertains quite specifically to a sense of goodwill or moral character, an encouraging tone — ethos is often called the character argument. What this means is you are not only looking for “good research” or “knowledge” as a means to think the speaker has ethos or credibility. Instead, look for the values that he or she conveys, the tone that clarifies that the speaker cares about something important, shows a moral character, a sense of goodwill, etc. In a 3 page paper, in MLA format, including a very short introduction paragraph, analyze these two students’ ethical arguments that help to make their Presentation Videos successful. If you identify some flaws in their ethos, you can clarify that, as well. If you have quotes from the videos, that’s great, but you can also simply refer to specific examples from their speeches that establish ethos (or undermine ethos). This is due Tuesday 4/16 @11:59pm
Again, how does one establish credibility with an audience? Here is the insight you need: rather than talking just about research, which actually overlaps with logos, you need to address the elements of the speaker’s character argument, which is really what ethos is all about. This amounts to his or her passion, his or her interest in this important topic (which he/she has made interesting), which speaks to the speaker’s values. I explained this above.
I really want you to explore that part of your peers’ Lecture or Ted Talk in this 3 page paper.
For you to receive full points on this rhetorical analysis, you need to develop your understanding of ethos. This is important insight. Your developed understanding of ethos will also play into Module 4, help you better execute that analysis: so this paper is a head-start on our final Module.
Can you mention logos or pathos in this paper? Sure, but make sure you connect this to the speaker’s ethos. For example, if the student does have a really well researched speech, you can explain how this depth of understanding or knowledge adds to their passion to investigate and add clarity to some of the confusion, or the research illustrates the speaker’s advocacy, which translates to concern/passion/reinforced values. Again, you have to touch on the ethical, or moral character development in their speech. With pathos, if you sense that the speaker touches on an emotional subject, this very well might be pathos as this makes the audience emotional and more receptive to the argument. But you can say that this ability to touch the reader emotionally also connects to the speaker’s values, how he or she probably feels the same way, thus illustrating his or her values ( = character). Pathos = audience’s emotion and Ethos = speaker’s or author’s emotions. But you can see how these relate. I hope that helps.
This 3-page paper is worth 20 points, but you can see that I will be calculating your entire Module 2 grade in this assignment.
Indeed, your final grade and feedback for all of Module 2 will be in this assignment. I have always done this Module/Project this way.
Let me know if you have any questions.
Good luck!

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