As stated in the Learning Goals, this course will focus on the strategic use of the 4Ps of Marketing
(i.e., Product, Price, Place, & Promotions) to serve the customer.
An audit portrays a description of a brand or a company as outlined in the modules we discussed.
Student will discuss in detail each of the 4Ps of Marketing in a 5-to-7-page, double spaced paper
with 1-inch margins.
Suggested outline for preparing the Audit:
Who is the company or brand?
What does this company or brand do to create revenue?
Detail each of the Ps of Marketing for this company or brand
In your opinion, is the company or brand doing well or is there much room for improvement?
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