Answer the full assignment and make sure the spelling is correct. No AI detection please. Also, make sure to label each part.
Your position in this term-long project is that of a start-up firm launching a new product or service in the marketplace by addressing an un[der]served consumer need. While Appendix 2 in your book is a good start to get familiar with the process, please follow the course outline below to properly assess the market and your offering’s potential. Unlike the provided sample, you need not engage in primary data collection (instead, discuss your planned related efforts).
Please type your work on single-spaced, 12-font pages.
The paper should have no less than 20 pages, excluding figures, tables, and other exhibits.
Plan Components:
1. Executive Summary
2. Market opportunity
3. Strategic goals and marketing objectives
a. Mission statement
b. Strategic plans
c. Marketing metrics benchmarks
4. The Company
a. Company orientation b. SBUs/portfolio
c. Differential advantage
5. The Customer
a. Three key questions
b. Needs exhibited, benefits desired c. Estimated life time value
6. The Context
a. Demographic, economic, cultural, etc. b. Forecasted demand
7. The Competition
a. Industry attractiveness, entry
requirements
b. Direct and indirect
c. Differential advantage for main rival(s)
8. The Collaborators a. Channel partners b. Value allocation
9. 5Cs Summary
a. SWOT analysis
10. Marketing Research
a. Type(s) of relevant data collection and
instruments
b. Data collection
c. Planned CRM efforts
11. Market Concentration Decisions
a. Market segmentation (segmenting basis,
consumer profiles, market coverage level) b. Targeting (chosen segment(s) reasoning,
conceded segments)
c. Positioning (statement, value proposition,
POPs, PODs)
12. Marketing Mix Decisions
a. Product (NPD process, branding decisions)
b. Price (pricing strategy, BEV, desired margins)
c. Promotion (relevant components, budget allocation)
d. Placement (market coverage, channel decisions)
13. Conclusions
a. Timeline of implementation b. Budgets and forecasts