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Midwifery Essay Assessment Task Write a 2500-word essay that discusses the importance of the professional, legal and ethical frameworks that underpin midwifery practice. You will then discuss the different types of maternity care systems in the UK and consider the impact of these on women, families and health care professionals. Following on from this you will explore the role of the midwife and the factors that influence maternal health and family wellbeing, evaluating effective communication and its impact on person centred and family centred care.

Assessment Number: 1 Assessment Type (and weighting): Essay – 2500 words (80%)

Learning Outcomes Assessed LO1: Discuss the importance of the professional, legal and ethical frameworks that underpin midwifery practice – Assessment 1: Essay

LO2: Discuss the different types of maternity care systems in the UK and consider the impact of these on women, families and health care professionals – Assessment 1: Essay

LO3: Explore the role of the midwife and the factors that influence maternal health and family wellbeing – Assessment 1: Essay

LO4: Evaluate effective communication and its impact on person centred and family centred care – Assessment 1: Essay

I would like to have a very high 2:1 or a 1st class mark if possible. I would like to have a minimum of 20 references and mainly within the last 5 years.

Draft Essay Plan Introduction (≈200 words) Purpose

Introduce midwifery as a regulated, autonomous profession

Establish the importance of professional, legal and ethical frameworks

Briefly signpost:

maternity care systems in the UK

the role of the midwife

communication and person-centred care

Key references

NMC (2018; 2019)

Marshall & Raynor (2020)

Royal College of Midwives (RCM) (2021) – Standards for Midwifery Education

LO1: Professional, Legal & Ethical Frameworks (≈700 words) Paragraph 1: Professional framework What to cover

Define the professional framework:

NMC Code

accountability

scope of practice

revalidation

Why it is important

consistency of care

public trust

professional identity

Example

Practising within competence

Reflective practice

Critical element

Consequences when professional standards are not upheld

Key references

NMC Code (2018)

McLeod et al. (2020)

Paragraph 2: Legal framework What to cover

Define the legal framework:

duty of care

consent

safeguarding

documentation

Why it matters

protects women and babies

protects midwives legally

underpins safe decision-making

Example

Informed consent

Safeguarding referral

Critical element

Tension between legal duty and woman’s choice

Key references

Dimond (Legal Aspects of Midwifery)

Montgomery v Lanarkshire

Paragraph 3: Ethical framework What to cover

Ethical principles:

autonomy

beneficence

non-maleficence

justice

Why ethics are central to midwifery

woman-centred care

shared decision-making

Example

Birth preferences

Cultural considerations

Critical element

Ethical dilemmas in practice

Key references

Beauchamp & Childress

Marshall & Raynor (2020)

Paragraph 4: Integration of frameworks What to cover

How professional, legal and ethical frameworks overlap

Why integration is essential for safe, compassionate care

LO2: Maternity Care Systems in the UK (≈600 words) Paragraph 5: Midwifery-led care (low risk) What to cover

What it is and how it works

Settings (home, birth centre)

Benefits

continuity

reduced intervention

woman satisfaction

Limitations

Not suitable for high-risk pregnancies

Key references

NICE Intrapartum Care

Sandall et al. (continuity of care)

Paragraph 6: Consultant-led care (high risk) What to cover

What it is and when it is used

MDT working

Benefits

specialist input

emergency management

Limitations

Potential loss of continuity

Medicalisation

Paragraph 7: Community-based care & Continuity of Carer What to cover

Community midwifery role

Continuity of Carer (CoC) model

Impact on

women

families

healthcare professionals

Critical element

Workforce pressures and sustainability

LO3: Role of the Midwife & Influences on Wellbeing (≈450 words) Paragraph 8: Role of the midwife What to cover

Antenatal, intrapartum, postnatal care

Health promotion

Advocacy

Safeguarding

MDT working

Key references

NMC (2018)

NHS England

Paragraph 9: Factors influencing maternal health & family wellbeing What to cover

Physical health

Mental health

Social determinants

Inequalities

Family support

First-class focus

Holistic, woman-centred approach

LO4: Communication & Person-Centred Care (≈450 words) Paragraph 10: Importance of effective communication What to cover

Builds trust

Enhances safety

Supports informed choice

Reduces errors and complaints

Key references

NMC communication standards

NHS patient safety literature

Paragraph 11: Person- and family-centred care What to cover

Define person-centred and family-centred care

Role of communication in:

inclusion

respect

shared decision-making

Contrast

Impact of poor communication:

anxiety

disengagement

poorer outcomes

Conclusion (≈150–200 words) What to include

Concise summary of each LO

Reinforce importance of:

frameworks

care systems

midwife’s role

communication

Forward-looking closing statement about safe, compassionate midwifery practice

Question 1 Article for Question 1 Food delivery service FoodPanda was investigated for touting free delivery for subscribers in widely circulated ads. The advertisement promoted “Unlimited Free Delivery on All Restaurants” for the service. This was displayed across multiple platforms including FoodPanda’s social media, its in-app marketing, billboards and signages at public areas such as bus stops. In fact, in respect of food delivery fees, FoodPanda subscribers only received a $3 discount for all restaurants, or a discount of up to $6 for selected restaurants. Contrary to the advertised “free delivery on all restaurants” which ran from 1 July to 30 September 2024, the Competition & Consumer Commission Singapore (CCCS) discovered that over 40% of food delivery transactions made by the subscribers on all restaurants, required a residual delivery fee to be paid after the discounts were applied.

Alvin Koh, chief executive at CCCS, said, “When a business offers ‘free’ services to entice the consumer to try a service, it is not unreasonable for an average consumer to understand “free” to mean that nothing will be charged. It is crucial that businesses ensure that their claims are accurate. Transparent pricing is crucial for consumers to make informed purchases and to allow all businesses to compete fairly.” Following the investigation, FoodPanda has acknowledged CCCS’s concern and agreed to take the following actions:

1. Provide a full refund of subscription fees to customers who had subscribed during the promotional period;
2. Provide clarification to customers who had subscribed during the promotional period and the public on the terms of the subscription;
3. Review its existing and future marketing materials for the subscription to ensure compliance with Singapore’s fair trading laws.

Question 1a As the marketing consultant for FoodPanda, you are tasked to educate and to equip the company on the legal requirements of price transparency in Singapore. With reference from CCCS’ Guidelines on Price Transparency and the Consumer Protection Fair Trading Act CPFTA, distinguish three (3) ways how the company’s marketing materials in the article, are misrepresentations to the public.

(15 marks)

Question 1b Design an improved version of the advertisement (in compliance to CPFTA) to correctly and clearly communicate this pricing . This one-page visual, is a stand-alone advertisement to target FoodPanda’s customers.

(15 marks)

Question 2 Question 2a To further facilitate FoodPanda and its staff on the legal compliance of pricing in Singapore, examine two (2) disadvantages of Price Fixing for businesses and convince why it is illegal in Singapore under the Competition Act.

(12 marks)

Question 2b If modern Artificial Intelligence AI ‘decides’ prices for competing businesses without human intervention, can the companies leveraging such modern technology still be held liable for AI-generated pricing? In the context of Singapore, inspect how AI-generated pricing pervades the three (3) aspects of law, technology, and the accountability of stakeholders.

(18 marks).

Question 3 Prepare and submit a Video recording (in .mp4 format) of the presentation following ALL the instructions below. Refer to Canvas T/TG/RESIT course site > Assignments > ECA_VIDEO for the step-by-step guide on how to submit the video. This Video file is a recording of you presenting answers for only Q2(a) and Q2(b). You may use any presentation software during your video presentation BUT this video must be submitted in .mp4 format. As you present, you should show your Presentation Slides (in Section C) in the background or be displayed in a screen next to you. Both you & the screen are to face the camera together and must be seen together in the same video frame. Length of video recording must NOT exceed 6 minutes. Ensure adequate clarity for both the video and audio quality of your submission. If Examiner is unable to either identify, see or hear, or understand the presenter clearly, he will not be able to assess therefore unable to award marks. You must label your Video file exactly as instructed in the guide in Canvas.

(28 marks)

Question 4 Prepare and submit a set of Presentation Slides (in PDF format) upon which the video presentation (in Section B) is based. Please note that only slides in PDF format will be accepted. This deck of Presentation Slides (upon which your video presentation is based) consists of your answers to only Q2(a) and Q2(b). This deck must be submitted in PDF format must NOT exceed ten (10) slides (exclude Cover Page, appendices, & References). You may use any presentation software for your video presentation. Submit online in Canvas via TurnItIn. Please DO NOT download and use PowerPoint slide design templates from the Internet. Indicate clearly the following particulars in the Cover Page of your submission: Course Code, Title of the ECA, your FULL name, SUSS PI No., and submission date. You must label your slide deck exactly as instructed in the guide in Canvas.

PSY 101 Introduction to Cultural Psychology Assessment 2026 | MU Singapore University Murdoch university (MU) Subject PSY 101 Introduction to Cultural Psychology PSY 101 Assessment Assessment Description In tutorial 1, you will participate in an activity that generates data relating to a Cultural Psychology topic. The data will then form the basis of the introduction plan and the lab report.

The introduction plan is to help you prepare the introduction of your lab report and to ensure you have a good understanding of the topic before writing your lab report.

Word limit: 500

Your plan needs to include the following:

An outline of the topic that you are researching Reference details for 3 peer-reviewed journal articles (presented in APA style) and a short statement of how each article is relevant to the topic* A statement of the specific aims of your study Clearly stated hypothesis *Do not include a separate reference list

Participants Participants were university students from a first-year psychology unit.

The data for 217 participants was used in the analysis: female, male, non-binary, and prefer not to say.

Data Screening Originally, there were 223 entries.

Three participants had duplicate entries. The most recent entry was kept, resulting in the removal of 4 data entries. The data from 2 participants could not be included due to a lack of UAI rating for their country of origin/cultural identity (Myanmar and Sudan). Age Range 17 years to 51 years with a mean age of 22.86 years (SD = 7.45).

Countries/Cultures 25 countries were included in the analysis. The majority of participants were from: Australia (55.76%) & Singapore (14.29%).

Data Participant/sample information Age Gender Country of origin/Nationality Individualism Rating SWB Valid 21 217 217 217 Missing 0 0 0 0 Variable Level Counts Total Proportion Gender Female 159 217 0.733 Male 47 217 0.217 Non-binary 8 217 0.037 Prefer not to say 3 217 0.014 Results: How do you report them in your lab report? How to report inferential statistics: To assess the size and direction of the relationship between Individualism Index rating and Subjective Wellbeing, Pearson’s correlation coefficient (r) was calculated. The relationship between the variables was non-significant: r (215) = .06, p > .05, 2 tailed.

MKT371 Customer Insights and Analytics MKT371 End-of-Course Assessment Question INSTRUCTIONS TO STUDENTS:

1. This End-of-Course Assessment paper comprises 8 pages (including the cover page).
2. You are to include the following particulars in your submission: Course Code, Title of the ECA, SUSS PI No., Your Name, and Submission Date.
3. Late submission will be subjected to the marks deduction scheme. Please refer to the Student Handbook for details.

Section A (100 marks) Answer all questions in this section.

The objective of this ECA is for students to apply the knowledge and skills learned in MKT371. You must interpret the results and make sense of the data. Read the case study “Case 3.3: Kimberly-Clark: Competing Through Innovation” on pp. 774-780 in the textbook. Assume that you are a data analyst for Kimberly-Clark tasked with analysing the survey data. Instead of stating the general statistical conclusions, it is imperative that you relate JMP results to the case context and make recommendations to Kimberly-Clark management.

Question 1 Refer to the accompanying JMP file to answer the following questions. Include relevant JMP outputs in your response to the questions.

Question 1a The directions of the rating scales used in this survey are inconsistent, making interpretation less intuitive. Reverse the coding for Q3, Q7, Q8, Q9, Q11, and Q12. Specifically, assign the lowest code to the least extent or the most negative descriptor and the highest code to the greatest extent or the most positive one; the code assigned to the ‘DK/Refuse’ option should remain the same. Save the recoded variables as separate variables.

Show and discuss a summary table of means and standard deviations for these recoded variables. (6 marks)

Question 1b After reviewing the mailer, respondents were asked to rate various aspects of it, including the featured brand (Huggies), across seven (7) questions: Q4a, Q4b, Q4c, Q7_recoded, Q8_recoded, Q9_recoded, and Q10b. However, these questions are overly tedious for subsequent analyses.

Solve this problem by running a factor analysis using principal components extraction with varimax rotation on these seven rating questions and determine any underlying factors inherent in the data.

You must do the following and print all the relevant statistics and JMP outputs:

1. Demonstrate the appropriateness of using Factor Analysis by Bartlett’s Test of Sphericity
2. Determine the number of factors to be extracted based on Eigenvalues, Cumulative Percentage and Scree Plot methods.
3. Appraise the dominant variables in each factor and the variance each factor accounts for.
4. Interpret the factors.
5. Save the factor scores (i.e., the rotated component scores). Calculate and examine the association between the factors. (20 marks)

Question 2 Refer to the accompanying JMP file to answer the following questions. Include relevant JMP outputs in your response to the questions.

Question 2a Based on Q2 data, 282 respondents would have opened the mailer if they received it in the mail, while 16 would not have (treat those who indicated ‘Don’t Know’ as missing data). Using a two-group discriminant analysis, examine whether the two respondent groups in Q2 (those who would have opened the mailer vs. those who would not have) can be derived from the factors extracted in Question 1 Part (b), the likelihood of using coupons (Q11_recoded), the age of the youngest child in diapers (QG), and the skin sensitivity of the youngest child in diapers (Q12_recoded).

You must assemble and discuss relevant JMP outputs comprehensively.

Note: In JMP Discriminant Analysis, select ‘Stepwise Variable Selection’ with the ‘Linear, Common Variance’ discriminant method for a preliminary analysis. Then, click ‘Enter All (Variables)’ followed by ‘Apply this Model’ to conduct a full analysis. (24 marks)

Question 2b Recommend two (2) appropriate actions for Kimberly-Clark management based on Question 2 Part (a) findings. (10 marks)

Question 3 Refer to the accompanying JMP file to answer the following questions. Include relevant JMP outputs in your response to the questions.

Question 3a Can respondents’ likelihood of purchasing Huggies diapers be predicted simultaneously by brand quality (Q4a), brand trust (Q4b), the gender of the youngest child in diapers (QH), and whether the youngest child in diapers is first-born (Q14)? Execute a multiple regression analysis with Q3_recoded as the dependent variable and Q4a, Q4b, QH and Q14 as the independent variables. Interpret the results. (20 marks)

Question 3b Propose two (2) strategies for Kimberly-Clark management to increase market share based on your findings in Question 3 Part (a). (10 marks)

Question 4 Demonstrate Quality of Writing and Presentation in your submission: The remaining ten (10) marks are allocated to the writing and presentation of your answers, which includes professional presentation of the JMP outputs, formatting and layout of the report, citations (if any), grammar, logical flow of discussion, effective use of headings/sub-headings, clarity and conciseness of writing, and AI usage declaration. Refer to the rubrics below.

ClusterMN3496K Clusters Small Business and International Entrepreneurship MN3496K Assignment 2026 Question Is innovation manageable or just a random gambling activity where you sometimes get lucky?  If it is manageable, how can firms organise and manage it – what general strategic approach might they use?

2500 words exclude bibliography

Introduction Brief introduction giving a quick profile of your chosen company Say why you have chosen this particular company Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area Graphic: Business model canvas Below your introduction, place a saved graphic of your completed business model for your company. Middle section: Spend about a third of your word count on explaining the business model that you have constructed Spend most of the remaining word count explaining how and where innovation fits in What are the key innovation processes, and how are they managed? What is the strategy to source, capture, and exploit innovation? How does what you find in your company relate to theoretical concepts/frameworks? What can your company do better in terms of innovation? Can you use a company that you have researched for another course ? Yes, though take care!! You can use the evidence/sources that you have collected, but this does not mean a cut and paste of text that you have submitted in another assignment. If you do that, you will be plagiarizing yourself, which is an academic offense.

– Use paragraph towards the end to explore your recommendation

– Conclusion

– Recommendation can be combined with the conclusion

Bibliography No need to provide references on the template Fill in all sections using brief bullet points When you are happy that you have all you need, save the template as an image and insert into your assignment Revenue stream – No need for lots of accounting detail. Provide just an overview of key revenue streams Cost structure – No need for lots of accounting detail. Provide just an overview of likely key cost drivers.

A major local building owner owns three (3) high-rise Grade A office towers (Tower A, Tower B & Tower C) in the Central Business District (CBD) and a mixed-use development comprising two (2) high-rise residential towers and an integrated retail mall in the sub-urban area. The building owner is deeply concerned about the increasing operation and maintenance costs attributed to inflation, increasing utilities tariffs and labour costs.

Except for specialist services for central electrical switchgears, and lifts and escalators, all maintenance and operation activities are undertaken by the in-house teams. Specialist contractors are appointed to only carry out corrective maintenance and replacement works, if needed, mainly for the air-conditioning systems, mechanical and ventilation systems. A contract manager, based at the company headquarter, oversees the procurement of specialist services and contract administration and management, including overseeing the service delivery by the specialist contractors.

The administration team of the respective buildings issues and keeps manual records of purchasing/work orders, including managing tenants’ feedback. Feedback from tenants received on telephone calls are usually not recorded. Among other housekeeping issues most of the feedback are inconsistent air-conditioning supply temperatures in the tenants’ units. The vendor of the water-cooled chillers had on several occasions checked and confirmed not chiller-related issues.

The Managing Director directed the General Manager of the Facility Management Department to rationalize all services without compromising service standards, reduce headcount by at least 50% and to optimize outsourcing initiatives. The General Manager assigns you as the Deputy General Manager find ways to restructure the in-house teams and to optimize outsourcing arrangements. Refer to the current organization structures below:

 

Shift Hours: 1st shift (7:00 am to 2:00 pm) 2nd Shift (1:00 pm to 7:00 pm) Security officer will manage tenants’ calls after hours and weekends. Security officers manage the fire command Centers, 24/7.  State your assumptions, where necessary. Question 1 (a) Examine the challenges of the current organization structures, including the operation and maintenance functions. (10 marks)

(b) Demonstrate your understanding of the operation and maintenance requirements of the major building systems in the context of in-house versus outsourced functions. (20 marks)

(c) Propose an in-house and outsourcing mix organization structure to streamline the operation and maintenance activities of building services for operational and financial efficiency. (15 marks)

Question 2 Most of the issues complained by the tenants are related to inconsistent air-conditioning supply temperature to the tenants’ units, i.e. some users complained too cold while some said it is too warm.

(a) Examine at least FIVE (5) possible causes of inconsistent air-conditioning supply temperature in the tenanted units. (15 marks)

(b) Implement FIVE (5) preventive measures to address these five (5) possible causes of inconsistent air-conditioning supply temperature to the tenanted units. (15 marks)

Question 3 The administration team of the respective buildings issues and keeps manual records of purchasing/work orders, including managing tenants’ feedback. Feedback from the tenants received on telephone calls are usually not recorded. The building owner is considering investing on the use of Computerized Maintenance Management System (CMMS) to improve customer service standards and to level up the overall maintenance standards of all the building services.

(a) Appraise the benefits and pitfalls of the Computerized Maintenance Management System technology and justify your recommendation. (15 marks)

(b) Formulate a training strategy plan to train or coach in-house staff on the use of Computerized Maintenance and Management System (CMMS) software. (10 marks)

SM9532 Strategic Frameworks and Cultural Contexts in International Management Assessment Brief 2026 | NU University Northumbria University (NU) Subject SM9532: Strategic Frameworks and Cultural Contexts in International Management SM9532 Assessment Brief  Module Code SM9532 Module Title Strategic Frameworks and Cultural Contexts in International Management Statement of task Focusing on a company with some international presence, and assuming it is considering further international expansion, conduct a research-based strategic analysis. Refer to the guidance below for the specific tasks to be addressed. Word Limit The total word limit for this assessment is 3000 words. Weighting This assessment is worth 100% of the total marks available for this module. Submission Time and Date TBC Submission of Assessment This assessment should be submitted electronically, online via Turnitin. You will find a Turnitin link to submit your assessment on the module Blackboard site/eLP.  It is your responsibility to ensure that your assessment is submitted by the submission deadline stated. Penalties apply for late submissions. Provision of feedback Written feedback will be provided on TBC. Guidance for this assessment The module assessment comprises of an individual research-based assignment that represents 100% of the module mark. You should write a 3000-word report covering the following tasks:

1. Applying the CAGE framework, compare the company’s home country with two potential host countries, each located on a different continent. Identify key similarities and differences across the CAGE dimensions, discuss their strategic implications for the company, and recommend one country for investment. (30 marks, 900 words maximum)2) Using Porter’s National Diamond (PND) framework, evaluate the recommended country’s competitiveness focusing on the relevant industry and summarise the strategic implications of the PND analysis findings. (25 marks, 750 words maximum)
2. Based on the above analyses, identify which strategy from the AAA framework (Adaptation, Aggregation, or Arbitrage) should be initially adopted by the company to create value in the recommended host country, and justify your choice. Consider how this strategic focus might evolve over time as the firm continues to operate there. (25 marks, 750 words maximum)
3. Drawing on the above analyses and other relevant sources, briefly discuss three key cross-border challenges the company may face in operating in the recommended country. Provide strategic recommendations that could help the company address these challenges. (20 marks, 600 words maximum)

SM9532 Kaplan LECTURE 4_ Differences Across Countries-The CAGE distance framework.pptx SM9532 Kaplan LECTURE 7_ Global and Regional Integration.ppt SM9532 Kaplan LECTURE 8_ Political Risk Assessment.ppt SM9532 Kaplan LECTURE 9_ Understanding International Cultures.ppt Overview of AAA.pptx

Need Expert Help with Your SM9532 Strategic Analysis Report?

Rubric – Grading criteria for the SM9532 Assessment You should refer to these assessment criteria within this rubric for detailed guidance on how you will secure marks for this assessment.

  Does not meet Standards Meets Standards Exceeds Standards Assessment criteria Completely insufficient Insufficient Adequate Good Very Good Excellent Outstanding 0-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-100% Q1. CAGE analysis

(30 marks)

No understanding of the purpose of the analysis or its underlying concepts. No use of the CAGE framework, research, or relevance to the task. (0-8.5)

 

Insufficient grasp of analytical concepts with poor and inaccurate application of the CAGE framework. The analysis is weak, lacks research, and fails to recommend a country. Structure and referencing are inadequate. (9-11.5)

Adequate understanding of the CAGE framework with superficial analysis. The discussion lacks depth, is loosely connected to the task, and includes minimal research. Referencing is inconsistent. (12-14.5)

Good use of the CAGE framework with relevant, though occasionally unclear, analysis. A country is recommended, but some confusion and gaps remain in depth, structure, and referencing. (15-17.5)

Very good understanding and effective application of the CAGE framework. Well-supported analysis using quality sources. Logical recommendation with generally strong structure and referencing. (18-20.5) Excellent and well-structured application of the CAGE framework, demonstrating a clear understanding of strategic implications. Robust analysis supported with strong research and a well-reasoned recommendation. Structure, writing, and referencing are near flawless. (21-23.5)

Outstanding and original application of the CAGE framework, with deep, critical analysis tailored to the context. Offers a compelling, fully justified recommendation. Demonstrates exceptional research integration, fluent writing, and flawless structure and referencing. (24-30) Q2. PND analysis

(25 marks)

No understanding of the task or the PND framework. No research or structure. Writing is unclear. Referencing is absent. (0-7)

Insufficient grasp of the task and the PND framework. Major errors in analysis. Lacks research and structure. Referencing is poor or missing. (7.5-9.5)

Adequate use of the basic PND framework without considering external variables; however, the analysis is superficial and flawed. Some understanding is demonstrated. Research support is weak, and strategic points are unclear. Referencing is inconsistent. (10-12)

 

Good application of the extended PND framework, accompanied by evaluation with relevant points and sources. Strategic insights are present, though structure and referencing require refinement. (12.5-14.5)

Very good analysis using the extended PND framework. Well-argued points supported with relevant sources. Clear strategic outcomes. Very good structure and referencing. (15-17)

Excellent use of the extended PND framework. In-depth, well-supported analysis with excellent research. Strategic implications are well-developed. Writing and referencing are excellent. (17.5-19.5)

Outstanding and original analysis applying the extended PND framework with profound insights, backed by top-quality sources. Innovative strategies, outstanding research, and impeccable writing, structure, and referencing. (20-25)

Q3. AAA analysis

(25 marks)

 

Fails to address the task, with no research or understanding. Writing is unclear and often incomprehensible. (0-7)  Insufficient attempt at addressing the task. Minimal research and a weak grasp of the AAA strategies. Referencing is inadequate. (7.5-9.5)

Adequate application of AAA strategies, with limited theoretical grounding and weak connections to preceding analyses. The choice of strategy lacks depth and critical reflection. Research and referencing are inconsistent. (10-12)

Good use of AAA strategies linked to preceding analyses, with some justification and reflection on potential shifts over time. Greater coherence, deeper analysis, stronger research support, and more consistent referencing are needed. (12.5-14.5)

Very good choice of AAA strategies with relevant justification. Reflects on strategy evolution over time. Well-written, well-structured, and appropriately referenced. (15-17)

Excellent theoretical knowledge and application of AAA strategies. Coherent and well-supported analysis of value creation and potential strategic shifts over time. Research is thorough. Exceptionally well-written, clearly structured, and precisely referenced. (17.5-19.5)

Outstanding theoretical insight with sophisticated application of AAA strategies. Original, nuanced reflection on strategic dynamics. Strong supporting evidence and compelling analysis. Exemplary research, flawless writing, and impeccable structure and referencing. (20-25)

Q4. Key challenges

(20 marks)

No focus on the task, no link to preceding analyses, no research, and no understanding of international or cross-cultural issues. (0-5.5)

Insufficient link to preceding analyses. Limited use of studied material or research. Poor discussion of cross-cultural challenges. Referencing is weak or absent. (6-7.5)

Adequate connection to preceding analyses. Superficial analysis with limited research and understanding of international and cross-cultural contexts. Referencing is inconsistent. (8-9.5)

Good identification of relevant challenges, clearly linked to preceding analyses. Demonstrates good cross-cultural awareness. Evaluates challenges using sound research and accurate referencing. (10-11.5) Very good identification of key challenges with excellent cross-cultural insight. Presents well-structured, coherent arguments building on preceding analyses. Demonstrates strong research and referencing throughout. (12-13.5)

Exceptional identification of challenges linked to preceding analyses, with original, nuanced discussion. Shows outstanding cross-cultural intelligence and critical insight. Provides innovative, well-supported recommendations with exceptional research, synthesis, and clear, excellent writing. (14-15.5) Outstanding depth and precision in identifying challenges explicitly linked to preceding analyses. Displays original, insightful discussion with exceptional cross-cultural intelligence. Demonstrates innovative thinking, critical analysis, and synthesis, supported with flawless research and academic writing. (16-20)

Assessment Guidance Session Detailed assessment guidance will be provided in Week 6 lecture.  The lecture will cover:

i. understanding the assessment tasks and how to select a suitable company

ii. how to identify relevant sources and conduct effective research

iii. the expected processes of analysis, critical evaluation, and identifying strategic implications

iv. how to structure the written report and correctly reference sources

v. how the assessment will be graded against the rubric

You are reminded that recorded assessment guidance will be provided on the Blackboard/eLP site for this module after Week 6 lecture.

Use of Generative AI within this Assessment In alignment with Northumbria University’s Academic Regulations for Taught Awards (ARTA), section 1.2, you are reminded that “In all assessed work students should take care to ensure that the work presented is their own and that it fully acknowledges the work and opinions of others”.

Unless the assessment specific guidance above requests that you use generative AI in crafting your assessment, AI should not be used to do the core work for you.  You should assume that generative AI may be used as follows:

AI can help with things like improving grammar, helping with structure format, organising ideas, and generating suggestions. The main content, analysis, and conclusions in your work must always be your own work. Further guidance regarding using AI responsibly and ethically can be found in your student portal here.

When you submit your assessment, you will be requested to add and sign a declaration of your use of AI in the creation of your work.  A copy of this declaration document is attached to the end of this document.  You should place this signed copy at the front of your submission.  Failure to accurately record your use of such tools may be considered as academic misconduct.

Academic Regulations As part of the preparation for writing your assessment, you should familiarise yourself with the following policies, all of which can be found here:

Academic Regulations for Taught Awards (ARTA) Academic Misconduct Word Limit Late Submission of Work Short Extensions Personal Extenuating Circumstances (PEC) Technical Extenuating Circumstances (TEC) Please see the module Blackboard site/eLP for further details of how the University Assessment Regulations may affect/support you.

Assessment Submission Coversheet If you do not understand any elements of this declaration, please speak to your module tutor.

Student Name:

Student ID:

Total Word Count:

Declaration that the submission is your own work I confirm that:

☐ This assignment submission is my own, independent work.

☐ I have referenced the sources of information, ideas, and quotations that I have used in this submission and listed my sources in a bibliography.

Declaration of the Use of AI tool EITHER 

☐ I have not used AI at any point in preparing this assessment

OR

☐ I have used AI tools (including, but not limited to ChatGPT) to help me (select all that apply):

☐ Generate initial ideas in response to the question

☐ Develop the structure

☐ Generate ideas for examples / sources

☐ Provide feedback and suggestions for improvement on my content

☐ Edit and improve my spelling and grammar

☐ Other: please explain:

☐ I have completed a reference declaration statement as part of my reference list showing which AI tools I have used and how I have used them.

In completing this declaration, I confirm that I have NOT used AI to generate whole sentences, paragraphs, sections, or the whole of this assessment and I understand that this would be considered academic misconduct

Unit 2 Culminating activity
This is your second assessment for feedback and a grade. This assessment is worth 20% of your course grade.
Managing an organization – Managing millennials in the ideal workplace
Your task is to research a company from Canada's Top 100 that would be an ideal place to work for millennials and prepare a report or slide show to present your information. Base your decision on what you've learned so far about millennials and their ideal workplace.
A good place to start your research is by visiting the website of "Canada's Top 100 Employers." This is an annual ranking of the best employers in Canada. Take your time to select an organization that resonates with you. By pressing each company's name, you will discover the reasons why this company made the top 100 list. You will make your selection based on what you learned about millennials and what they look for in a company.
To help you make your selection, take a look at the tasks and refer back to Learning Activity 2.7 in this unit. Once you have made your selection you are ready to go!
To continue, read through the tasks you need to complete for this assessment.
The tasks are as follows:
Task 1: Introduce the organization
Introduce the organization that you selected from Canada's Top 100 Employers. Discuss why you have chosen this organization to be an ideal workplace for millennials. Refer to Learning Activities 2.6 and 2.7 by explaining how their structure is an example of a successful modern-day workplace. Refer to trends in organizational design.
Task 2: Discuss why this company is successful

Discuss why this company is successfulDiscuss why this company is successful by referring to planning and strategy. Offer insight and evidence through onlineresearch (articles, news releases, and so on) and by referring to course content from Learning Activities 2.2, 2.3, and 2.4.Task 3: Imagine you are a managerImagine you are a manager working for this organization. How would you enable the control function so that you can relateto your millennial staff? Refer to Learning Activity 2.5.Task 4: Describe the kind of psychological contractDescribe the kind of psychological contract you will have with your employees and how you will ensure job satisfaction.Refer to Learning Activity 2.7.Task 5: Find a job postingExit FullscreenFind a job posting (present or recent past) relating to a management position in this organization. Identify the humanresources (HR) functions you would carry out to attract and retain the most ideal millennial candidate. You can refer to any

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