BUMAN 3008 Marketing for Managers  Assessment 3 – SWOT and   Strategic recommendations  Overview of the   Assessment Value: 40%  Length: 2500 words – Individual submission  You are required to demonstrate your knowledge of marketing concepts and theories and your skills in  researching and critically analysing solutions to provide practical marketing strategy

BUMAN 3008 Marketing for Managers 

Assessment 3 – SWOT and  

Strategic recommendations 

  1. Overview of the  

Assessment Value: 40% 

Length: 2500 words – Individual submission 

You are required to demonstrate your knowledge of marketing concepts and theories and your skills in  researching and critically analysing solutions to provide practical marketing strategy recommendations.  This assessment relates to the content covered throughout the semester, use these lectures and  resources as a guide to what you need to consider in your assessment. You will perform better in the  assessment if you are able to integrate marketing theory into your analysis and use academic theory to  justify your proposals.

Your scenario for Assessment 3: You have been hired as an independent marketing consultant by the  toilet paper company, Who Gives A Crap (WGAC). They delivered their first toilet paper in 2013 and  have been in business now for nearly a decade. Post Covid developments in Australian economy and  other Macro environmental factors provide a series of possible options for WGAC.

As WGAC’s recently appointed marketing consultant to investigate possible strategies to further increase  market share for WGAC in Australian market, you are required to provide a report that contains.

  1. A SWOT analysis (market focus is the Australian Market) 
  2. Possible strategic direction(s) for future growth 

You are required to conduct your research on the company and the market using publicly available  sources including the company website (https://au.whogivesacrap.org/).

Report Structure – Use the following structure to organise your report:

Title page  

Executive Summary  

Table of Contents 

1.0 Introduction 

2.0 Company profile and background 

3.0 Environmental Analysis and SWOT 

3.1 Internal Analysis 

3.2 External Analysis 

3.3 SWOT Analysis (based on 3.1 and 3.2) 

3.1 

4.0 Recommendation of possible strategies 

5.0 Conclusion  

References 

Appendices (if applicable)

Assessment Criteria Sheet 

BSMAN 3008 Marketing for Managers

Assessment 3 – Case Study/Scenario and SWOT analysis (Report) – Rubric

Criteria  Marks  F (0-49)  P (50-59)  C (60-69)  D (70-79)  HD (80+)
Executive Summary 4 The ES has not been  included, or

is not of sufficient detail  to provide the reader a  clear insight into what the  report will cover or key  findings/implications, or  the ES includes generic  or irrelevant information  and does not not cover  the critical elements of  the situation analysis.

The ES communicates  very few of the critical  elements of the

marketing report so that it  reads as a stand-alone  document. There may be  an emphasis on

background information and some findings, with  limited attempt to outline  implications for the client  company.

The length of the ES may  not be adequate.

The ES communicates  some of the critical

elements of the

marketing report so that it  reads as a stand-alone  document. Background  information and an

overview of findings is  provided and some

attempts to articulate the  implications of these for  the client company.

The length of the ES is  suitable, but could be  more detailed, or the

executive summay is too long (over 1 page).

The ES communicates  most of the critical

elements of the

marketing report so that it  reads as a stand-alone  document. There is a  comprehensive

background provided, a  summary of main findings  in the report and

implications of some of  these findings are

articulated for the client  company.

The length of the ES is  adequate.

The ES clearly

communicates the critical  elements of the

marketing report and  reads as a stand-alone  document with a succinct  and comprehensive

background, concise  coverage of findings and  key implications of these  findings are clearly

outlined for the client  company.

The length of the ES is  sufficient (1 page max).

SWOT Analysis 20 Limited or no demonstrated  ability to develop a SWOT  analysis Sound ability to design

a SWOT analysis

High level ability to design a  SWOT analysis. Logic of  explanation unclear at times Very high demonstrated  ability to design a SWOT  analysis. A logical argument for the approaches

explained.

Outstanding ability to design  a SWOT analysis. A logical  argument for the approach  is clearly articulated.
Recommendations of  strategies 8 Little or no strategies

provided as

recommendations

Recommended somewhat  vague strategies. Recommend strategies

based on findings from

SWOT in a logical

manner

Recommend relevant and  integrated strategies

based on a thorough

examination of SWOT

factors in an analytical

way

Detailed and rigorous

examination of SWOT

factors to base

recommendations.

Strategies recommended  are highly

relevant, integrated and  robust.

 

BUMKT5902 Marketing Management

Criteria  Marks  F (0-49)  P (50-59)  C (60-69)  D (70-79)  HD (80+)
Overall presentation of  report 4 The report lacks required  structure and/or is of a  very low standard.

It also falls substantially  beyond the word limit.  Incorrect grammar and  spelling mistakes appear  constantly throughout the assignment.

The report structure and  formatting is inconsistent.  Word limit has not been  adhered to.

Some instances of

incorrect grammar and  spelling mistakes in parts  of the report.

it.

The report structure and  formatting meet minimum  standards will all sections  evident.

Grammar and spelling  mostly correct

throughout.

The report structure and  formatting follow

guidelines and are

consistently applied

throughout the report. Grammar and spelling  correct throughout.

The report structure and  formatting follow

guidelines and present a  professional impression  to the reader.

Grammar and spelling is  correct throughout, with a  high sophistication to the look at feel of the report.

Referencing 4 Fails to utilise and

reference an adequate  amount of supporting  literature. Literature

utilised is not necessarily  appropriate in supporting  the student’s argument;  issues with in-text

citations and reference list.

Citations are current,  appropriate and from  credible sources, but  more would have been

beneficial. Some issues  with in-text citation and  presentation of reference  list.

Utilises current and

credible sources which at  times appropriately

support the student’s  argument. More

resources could have  been used in parts of the  report and/or there are  some issues with in-text citations.

References include many  relevant and credible  sources which are mostly  utilised appropriately to  support the student’s  arguments/points.

Referencing style in text  and the reference list not  always correct.

Appropriately utilises and  correctly references (in text and reference list)  current, relevant and  credible sources.

Evidently well

researched.

Total out of 40

 

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