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Coventry University

IBA Erhvervsakademi Kolding

Course                                                  :               KOM002FBL MBA General Management FT

Module Code                                    :               KOL7001EF

Module Title                                     :               Financial Statement Analysis and Decision Making

 Module Leader                                                :               Christian H. Bertelsen

Assessment Board                          :               June, 2025

Time allowed                                    :               8 weeks

Credits for this component         :               10 credits)

 

Assessment Information

 Intended Module Learning Outcomes

The intended learning outcomes are that on completion of this module the student should be able to:

1. Critically evaluate the performance of a company using various financial analysis tools.
2. Analyze and critically evaluate different patterns of cost behavior and apply cost volume-profit analysis to business decisions.
3. Apply the Discounted Cash Flow (DCF) and other techniques to capital investment decisions.
4. Evaluate the performance of an organization, business units or divisions using financial and nonfinancial measures.

Intended Learning Outcomes for the CW:

On completion of this coursework, the student should be able to evaluate the performance of a company using various financial analysis tools as stated in the module plan (learning outcome 1). In learning outcome 1 the following topics are covered:

• Introduction to the financial statements: Understanding the various financial statements (Income Statement, Balance Sheet, Cash Flow Statement, and the Statement of Shareholders’ equity) and how they relate to each other; analysis for decision making
• Financial analysis tools: Trend analysis, common size analysis, ratio analysis and industry analysis.

 The Group assignment

This assignment will be based on real data from the annual financial reports of Pandora A/S for the financial years 2021, 2022, and 2023, which are available on the company’s website https://dk.pandora.net

For your analysis, you will have to consult / use at least three different sources, which could be articles from accounting journals, financial analyses or academic notes of your own choice. These all have to be relevant to be accepted as fulfilling the academic requirements.

Accepted group sizes: 3-4 students, but less than 3 members is not a recommended size, due to the large amount of information that needs to be processed by the groups in this coursework.

Required content:

Imagine that your group of financial analysts has been requested by a large company to prepare an independent analysis of the financial situations of Pandora A/S. The company wants your independent opinion before deciding whether to invest in Pandora A/S. The company’s CFO therefore requires a financial analysis of the perspectives of purchasing stock in the company. The financial perspectives are central to this assignment, but financial aspects can also include evaluation of future prospects, given the companys’ position in its markets.

A brief explanation (or definition) of the employed key financial ratios and their meaning and relevance is required in your report, as definitions may vary.

The primary content of your report should include, for the years 2021, 2022, and 2023:

1. Analysis and comments on the performance of the company (profitability ratios, efficiency, as well as investment ratios 1). Are the market values of the company reasonable? Substantiate the group opinion, assessing the risks and opportunities for the company when investing in Pandora A/S.
2. Analysis and comments on the financial position (with emphasis on the observed developments in liquidity and financial gearing) of the company at the year’s end. Do not just present numbers, but try to explain the causes of the changes you find, e.g. did the company obtain extra funding in the period via stock issues, loans, or from good orders / breakthroughs?
3. Discussion of the development in the share price of Pandora A/S in 2023 and it’s triggers. Has the company seen a better stock performance than the C25 stock price index in general? (remember to include the effect of dividends). Again remember to add all your comments and not only present numbers.
4. Your recommendations to the company regarding its plan of investment in shares in the company, based on the financial analysis you conducted. You are not required to explain the valuation issues in depth, just sustain your recommendation.
5. It is very important that you analyze their sustainability and also how far they are with the fulfilment of ESG.
6. It is very important that you arrange all calculations of the various ratios in Excel sheet, and then you can make all your comments to the various ratios in the Word document.

You are required to state any relevant assumptions you make throughout the assignment.

Criteria for Assessment

Relevance and accuracy of the profitability, efficiency, and investment analysis. Your group comments are very important. 25 %

Relevance and accuracy of the analysis of financial position, such as liquidity and financial gearing. Your group comments are very important. 25 %

Relevance and accuracy of the development in the share prices included comparison with the general C25 stock price index. Your comments to the sustainability and ESG fulfilment. 25%

Appropriateness and insight of your comments to the above mentioned 3 areas included a strong conclusion and recommendation. 20 %

Structure, layout and presentation. 5 %

Word Count

The word count is 4,000.

The assessment must be submitted by the 14th of May, 2025 – 12.00 am/noon via Wiseflow.

 

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University of Sunderland

TLH214 Tourism Fieldwork – Assessment Brief

Module Leader: Johnny Leung Lecturer

: Mobit Dahiya

Canvas Submission Deadline: Thursday, 19th June 2025 by 2pm

Learning Outcomes

Upon successful completion of this module, students will have demonstrated:

Knowledge

1. Knowledge of the nature of tourism in a specific European destination

Skills

2. Practical fieldwork skills
3. Independent skills of enquiry, analysis, observation and interpretation
4. Group working skills

Assignment: Individual written piece of work assessing Learning Outcomes 1-4.

Word count: 4000 words

This piece of work is worth 100% of the overall module mark. You are required to choose a European city and produce a written report to analyse the role and importance of creativity and tourism in cities. For this research, you will be required to visit your chosen destination and include relevant evidence such as photos, field notes or any other evidence you collected during your visit.

Task

Cities are increasingly promoting themselves through showcasing their cultural and creative resources. You should choose a European city that can be described as ‘creative’. This can be a city you are familiar with, a city that is part of the UNESCO Creative Cities Network and/or a city with a strong presence of the creative industries. As a trainee working for an DMO (Destination Marketing Organisation), you have been asked to develop a creative tourist trail for the chosen destination that aims to encourage visitors to explore the city beyond the well-known tourist path.

Your creative tourist trail should be informed by the fieldwork you conducted as well as secondary research (e.g. official destination websites, travel blogs relevant to creative places and activities in your chosen European city) and presented using a visual design tool of your choice. Use your own creativity to come up with solutions on how to present your creative tourist trail. It is recommended (but not compulsory) that you discuss the creative tourist trail in groups. Please remember you are expected to submit an individual piece of work in Turnitin.

Advice and guidance:

• Agree your chosen destination (a European city) with your lecturer
• Your creative tourist trail should be based on field- and secondary research and presented using a visual design tool of your choice
• Use your own creativity to come up with solutions on how to present your creative tourist trail
• It is recommended (but not compulsory) that you discuss ideas for your creative tourist trail in groups
• Please remember you are expected to submit an individual piece of work in Turnitin
• Demonstrate practical fieldwork skills
• Demonstrate independent skills of enquiry, analysis, observation and interpretation
• Evidence group working skills
• Demonstrate knowledge of relevant terminology and concepts, and provide definitions using academic sources
• Show knowledge of tourism and creativity in your chosen European city and relate to your fieldwork.

Recommended structure:

You should follow a report format and break main sections down where appropriate. Your report should include the following:

1. Introduction

• Provide a brief background to the overarching theme of the report
• Introduce the purpose of your report (i.e. what is it about?)
• Indicate the type of sources you used to inform you report and what you used them for
• Introduce the structure of your report

2. Tourism and Creativity

• Discuss and analyse the role and importance of creativity in tourism; with a focus on creative resources in cities including the creative industries, creative areas and creative tourism.
• This should be supported by key literature and existing research relevant to the report focus.

3. The Selected City

• You should introduce your chosen European city destination and provide a relevant context/background in relation to tourism and creativity in that particular city (e.g. tourism/visitor statistics, presence of creative industries, creative areas or quarters, creative tourism experiences).
• You should use this background information to justify why you chose this city.
• Make sure you consult the main destination website and look out for other relevant sources that discuss the creative offering of that city.

4. Creative Tourist Trail

• In this section, you must present the creative tourist trail for the city’s DMO. Your creative tourist trail should clearly present and link creative areas and places of interest, provide a brief explanation for each and include photos or drawings to illustrate these in an engaging way.
• You need to make sure that you provide sources for any visual materials and explanations you include in your creative tourist trail. Use your fieldwork materials where suitable both within the report and your appendices.
• Think of your creative tourist trail as evoking curiosity and being used by visitors to explore the creative parts of the city.

5. Conclusion

• Here, you should summarise the key arguments from the theoretical discussion in relation to your chosen European city destination and the creative tourist trail you developed for the city’s DMO.

6. Reference List – Module library reading list
7. Appendices (if required)

• Can include supporting evidence of the field- and secondary research you conducted on your chosen European city and any notes you have taken to support the development of your creative tourist trail.

Notes: – – – – –

Secondary research available in the public domain should be used for this report. Try to find a range and variety of secondary sources such as textbooks, journal articles, official websites, newspaper articles etc.

The report must be correctly referenced using the Harvard style of referencing. Please consult ‘Cite Them Right’, the university’s guide to referencing.

Use maps, images, diagrams, tables and other figures anywhere that is appropriate to help communicate what you want to say. Label all figures.

The word limit is 4000 words (+/- 10%). Please include the word count on the cover page of your assignment.

Refer to the university’s generic marking guidelines for an indication of the competencies that will be considered when marking the work.

Referencing

TYou can find information about referencing from the session on Referencing, from the module resources in Canvas and from Cite Them Right Online. These include explanations of what and when to reference, as well as guidance on how to use Harvard references in-text, in your reference lists and bibliography.

You can access Cite Them Right online both on and off-campus. Visit http://www.citethemrightonline.com.

If you are on campus, you should be logged in automatically. If you are off-campus, click on ‘How to access > institutional login’ and use your university username and password.

 

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Coventry University

7029EFA Governance, Accountability and Ethics

CWK Assignment Brief

Word count: 3500 words

Deadline: 4^th August, 2025

 

7029EFA Assignment Task

This coursework comprises three parts.

In all cases, you need to support your answer with the relevant literature and public debate.

You are required to write a report to address the requirements in Parts A, B and C.

Part A

You need to demonstrate that you understand how Corporate Governance operates practically for British American Tobacco PLC, in the context of the UK Corporate Governance Code 2018.

You are required to apply the principles of the UK Corporate Governance Code 2018 to the British American Tobacco PLC 2023 Annual Report and critically discuss which principles of the code have been applied using the annual financial report of the company, and evaluate the explanations regarding the principles not applied.
In your discussion, you are required to;

• Discuss the various principles and requirements of the UK governance code.
• Discuss how the code is applied in British American Tobacco PLC, and
• Critically evaluate the explanations provided by British American Tobacco PLC, where the code is not applied.  Use the following FRC guidance of comply or explain.

Part B

You need to demonstrate that you can write a critical discussion about the following Corporate Governance issue..

Read the following article Business school teaching case study: executive pay and shareholder democracy (ft.com)

Critically discuss why CEO remuneration is always a contentious issue. Support your answer by reviewing the remuneration of Smith and Nephew  PLC and using ratios to show how remuneration has negatively impacted or improved the overall company performance. You must use relevant academic literature to support your discussion.  (1,300 words)

Part C

You are required to critically discuss the CSR practices of Shell OIL PLC in terms of the following context.

Greenwashing is a practice followed by organisations in which unsubstantiated or misleading claims are made of the environmental and social attributes of a product, service or the company as a brand. Greenwashing practice is adopted to make the company look more environmentally friendly than it is, by spending more money, time and effort on marketing its products as „green‟ rather than minimising its adverse impact on the environment

In your discussion, you need to explain the consequences of CSR and how it can enhance the performance of a company if it is genuine, and critique CSR practices used by Shell Oil and provide examples of how some CSR in public interest companies is greenwashed rather than providing a genuine environmental solution.  (1,200 Words)

7029EFA Submission Instructions:

How to Submit Your Assessment

The assessment must be submitted by 4 August 2025 at 18:00:00. No paper copies are required. You can access the submission link through the module website.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism and AI (Artificial Intelligence) software and approved plagiarism checking websites.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero. 

Assessed Module Learning Outcomes of 7029EFA:

The Learning Outcomes for this module align with the marking criteria, which can be found at the end of this brief. Ensure you understand the marking criteria to ensure achievement of the assessment task. The following module learning outcomes are assessed in this task:

This assignment is designed to assess the following learning outcomes:

• Identify and critique the central problems and theoretical approaches involved in corporate governance.
• Critically evaluate the links between corporate governance and other issues in accounting and finance.
• Debate the ethical implications of organisational choices in the area of corporate governance.
• Explore the implications of cultural and social determinants on governance structures and practices.

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University of Sunderland

Module Title:

University of Sunderland

Module Title: CHTM35  Concepts and issues in Tourism

Level:7

Submission deadline: Tuesday 12^th August, 2025

 

Learning outcomes of CHTM35:

Upon successful completion of this module, students will have demonstrated

Knowledge

1. A critical understanding of the key concepts and issues associated with international tourism.
   2. A critical awareness of the changing role of tourism in contemporary societies.

Skills:

3. The ability to produce high quality written work that is appropriate for academic and industry audiences
   4. The ability to apply academic knowledge and concepts to the analysis of inter national tourism

Ground work prior to the Assessment Task CHTM35:

Working in a small group (2 – 3 people)

1. Discuss which places in London or any specific area in London you have visited and/or would like to visit.
2. Using appropriate resources, research places that interest you in London.
3. Develop a tourist route feasible for implementation in London or in any specific area in London that you wish to experience.
4. Act upon your choice experiencing London or any specific area in London as an International Tourist Destination through the lens of a tourist.

CHTM35 Assessment Task :

• Critically evaluate the place of tourism in contemporary societies in relation to London or any specific area in London.
• Engaging with academic debates in Tourism and Hospitality as well as using your personal experience of visiting London or any specific area in London as a Tourist Destination individually develop:

Case Study

Critically evaluate the place of tourism in contemporary societies in relation to London or any specific area in London.

1. Provide brief information about the case study of the selected destination.
2. Analyse the issues /trends and developments within your chosen destination in or around London. Provide adequate references (destination resources and/or academic sources) that support its existence.
3. Critically discuss how socio-cultural and socio-economic factors may affect the visitors and the destination.
4. Apply academic knowledge and concepts to the analysis of your chosen destination and individually describe the issues facing the selected destination.

CHTM35 Further Guidance:

Using academic resources and appropriate reliable websites, conduct research about London or any specific area in London as a tourist destination, and while writing your assignment consider the following:

• A brief history of London or any specific area in London from tourism industry perspective.
• Critical analysis of the particular issues related to tourism activities in London or any specific area chosen.
• Critically discuss how socio-cultural and socio-economic factors may affect the tourists’ experience, activities, and destination development.
• Demonstrate critical awareness of how different theoretical perspectives position tourism within contemporary societies in application to London or the chosen area.
• After visiting the destination, engage with academic debates in Tourism and Hospitality related literature and current issues to provide a personal reflective account of your experiences related to the key trends and issues that the destination is facing.
• Link your experiences to relevant motivational theories and models learned in this module, using specific examples from your visit to illustrate your point of view.

You will be given credit for the originality and relevance of your approach, for consistency throughout your work, for citing relevant references (including theories and concepts) and for engaging with academic debates. Credit will also be given for a clearly structured answer, for demonstrating analytical powers, and for original or imaginative thinking.

Your Case Study must be word-processed or typed and correctly referenced. Your name should be printed on the front page of your work. Your reading list can be accessed directly through the “library Reading List” from Canvas.

 

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Level:7

Submission deadline: Tuesday 12^th August, 2025

 

Learning outcomes of CHTM35:

Upon successful completion of this module, students will have demonstrated

Knowledge

1. A critical understanding of the key concepts and issues associated with international tourism.
   2. A critical awareness of the changing role of tourism in contemporary societies.

Skills:

3. The ability to produce high quality written work that is appropriate for academic and industry audiences
   4. The ability to apply academic knowledge and concepts to the analysis of inter national tourism

Ground work prior to the Assessment Task CHTM35:

Working in a small group (2 – 3 people)

1. Discuss which places in London or any specific area in London you have visited and/or would like to visit.
2. Using appropriate resources, research places that interest you in London.
3. Develop a tourist route feasible for implementation in London or in any specific area in London that you wish to experience.
4. Act upon your choice experiencing London or any specific area in London as an International Tourist Destination through the lens of a tourist.

CHTM35 Assessment Task :

• Critically evaluate the place of tourism in contemporary societies in relation to London or any specific area in London.
• Engaging with academic debates in Tourism and Hospitality as well as using your personal experience of visiting London or any specific area in London as a Tourist Destination individually develop:

Case Study

Critically evaluate the place of tourism in contemporary societies in relation to London or any specific area in London.

1. Provide brief information about the case study of the selected destination.
2. Analyse the issues /trends and developments within your chosen destination in or around London. Provide adequate references (destination resources and/or academic sources) that support its existence.
3. Critically discuss how socio-cultural and socio-economic factors may affect the visitors and the destination.
4. Apply academic knowledge and concepts to the analysis of your chosen destination and individually describe the issues facing the selected destination.

CHTM35 Further Guidance:

Using academic resources and appropriate reliable websites, conduct research about London or any specific area in London as a tourist destination, and while writing your assignment consider the following:

• A brief history of London or any specific area in London from tourism industry perspective.
• Critical analysis of the particular issues related to tourism activities in London or any specific area chosen.
• Critically discuss how socio-cultural and socio-economic factors may affect the tourists’ experience, activities, and destination development.
• Demonstrate critical awareness of how different theoretical perspectives position tourism within contemporary societies in application to London or the chosen area.
• After visiting the destination, engage with academic debates in Tourism and Hospitality related literature and current issues to provide a personal reflective account of your experiences related to the key trends and issues that the destination is facing.
• Link your experiences to relevant motivational theories and models learned in this module, using specific examples from your visit to illustrate your point of view.

You will be given credit for the originality and relevance of your approach, for consistency throughout your work, for citing relevant references (including theories and concepts) and for engaging with academic debates. Credit will also be given for a clearly structured answer, for demonstrating analytical powers, and for original or imaginative thinking.

Your Case Study must be word-processed or typed and correctly referenced. Your name should be printed on the front page of your work. Your reading list can be accessed directly through the “library Reading List” from Canvas.

 

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Coventry University

7004MFH Strategic Marketing Practice

CW1 Assignment Brief

Assessment type: Report

Word count: 4000 words

Submission date: 19^th August, 2025

 

 

7004MFH Assignment Task

Students devise a SMART-based marketing strategy following the SOSTAC framework to support the further development and sustainability of their chosen business.

7004MFH Report Brief:

In these uncertain circumstances, it has become vital for businesses to rethink their marketing strategy and explore different opportunities.

You are the Marketing Consultant recruited by the Board of Directors to devise a new marketing strategy plan for your chosen business to enable it to maintain its competitive edge. Note that it is imperative that various factors of the business environment are carefully considered and analysed.

Your report must entail the following sections:

1. Executive Summary
2. Introduction of the organisation and the chosen international arena
3. Summary of Environmental analysis and strategic challenges for the chosen market
4. Proposed strategy with justification (this will include STP and perceptual mapping)
5. Strategy Implementation (including scheduling, budgeting, monitoring and CSR)
6. Recommendations
7. Conclusion

7004MFH Submission Instructions:

Students to submit individual report on Aula as per the deadline indicated, ensuring that plagiarism guidelines are followed.

Very Important:

Acknowledging the Use of AI Tools in Your Assessment:

If you have used any AI tools (e.g., ChatGPT, Grammarly, or any other AI-based software) during your assessment process—whether for research, generating ideas, drafting, or editing—you must provide a clear acknowledgment. Please include appropriate references and the drafting process in appendices, specifying:

• The AI tool used.
• How it was applied in the development of your work (e.g., generating initial drafts, checking grammar, providing research insights).

Learning Outcomes of 7004MFH CW1:

1. Critically evaluate and demonstrate the importance of strategy formulation and marketing within an organisation.
2. Appraise current knowledge relevant to strategic marketing (including performance management, risk management and strategic corporate social responsibility) and link these to building an effective organisation in a competitive world.
3. Critically analyse and evidence contemporary marketing methodologies through a range of digital and traditional marketing channels.
4. Communicate effectively through visual, verbal and written formats appropriate to context, and utilising both strategy and marketing related terminologies.

 

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Coventry University

7024AFE Financial Decision Making

CW2 Assignment Brief

Word count: 2500 words

Individual Management Report

Due date: 21^st August, 2025

 

CASE STUDY 1: Breakaway plc

Breakaway plc provides a range of management consultancy services to different sectors of the market in the UK. The company has been operating for the past 20 years, and is a subsidiary of Amber Holding, based in Dubai.

Breakaway plc has been a profit-making firm as it has retained its previous clients in addition to capturing an increasing share of the market. However, in the past 2 years, profits and cash flows for the company have reduced due to uncertainties and volatility effects in the market, and the company has been getting financial support from the holding company in Dubai.

The board of management recently met and have decided that they have to improve and take on some new projects in order to improve their profitability and cash flow. Consequently, the Finance Director of Breakaway plc has recently got in touch with your consulting firm and has engaged your firm with the mandate to provide them with an explanation of the cash flow problem that they are facing. They also require advice on sourcing finance for their expansion plans and on their planned projects.

In the past month there has been a number of meetings in London and in Dubai where it was agreed that Breakaway plc should do their best to expand the business and raise the required capital in the UK, or perhaps abroad, so as not to depend so much on cash coming from the parent company all the time. Consequently, the management of Breakaway plc is considering the following projects:

New Booking Model

The current booking model that Breakaway plc has been selling to companies is now deemed to be outdated and the company is looking to invest in a new model. The details of the proposal are outlined below.

Premium Model (PM)

Premium Model is the first of the two proposals. The expected life of this product is 5 years and its working capital requirements and the cost of new model, expected revenue, components costs, and overheads are as below:

The table above shows the estimated revenue and costs for operating the Premium Booking Model. All of the above estimates have been prepared in terms of present-day cost and prices unless otherwise indicated below. Assume that cash flows arise at the end of each period. In addition:

• Revenues are expected to rise by 5% in price terms per year from beginning of year 1.
• The cost of component A and component B are expected to rise in line with inflation at 4% per year from the beginning of year 1.
• Overheads are expected to rise by 4% per year from beginning of year 1.
• The working capital is cumulative and will be recouped at the end of year 5. Working capital costs already reflect the effect of inflation, so no inflation adjustment is required here.
• The costs of Software Technicians, who will be coming from Dubai have not been taken into consideration in the above projection and are as follows:

Software Technician 1 (ST1): Will be paid £144 per hour and expected number of hours for ST1 is 1,320. The rate paid is expected to rise in line with inflation at 4% per year from year 2 and the number of hours is expected to reduce by 2% per year, every year from year 2 onwards.

Software Technician 2 (ST2): Will be paid £120 per hour and expected number of hours for ST2 is 1,440. The rate paid is expected to go up in line with inflation at 4% per year from year 2 and the number of hours is expected to reduce by 3% per year, every year from year 2 onwards.

If Breakaway plc invests in this Premium Booking Model software, the discount rate that would be required to assess the NPV would be 10%.

 

7024AFE CASE STUDY 2: Cash Flows Forecast for Breakaway plc.

New Customer Service Suite (CSS)

The manager in charge of sales has just informed your company that they plan to open a new customer service Suite in Glasgow, and it is hoped that this suite will be opened for business on 1 August 2025. You have also been informed that to start with, the company will only sell two popular service packages, Service Suite 1 (SS1) and Service Suite 2 (SS2). This will be done to test the market and see if the business will break even in the same period. These two popular service packages will be offered at £348 for SS1 and £384 for SS2.

Breakaway plc intends to prepare a budgeted cash flow statement for a three-month period beginning from 1st August 2025 to 31st October 2025.

To help with the setup of the customer service suite, the company has just concluded a deal to get a bank loan of £24,000 on 1 August 2025. The interest on this loan will be 4% per annum. Both the loan and interest are repayable in equal instalments over 12 months beginning from the end of August 2025.

Breakaway plc plans to put in £5,000 cash as start-up capital and intends to sell a total of 2,400 (combined) of SS1 and SS2 for the same period.

Total budgeted sales for each month are as follows: August 800, September 800 and October 800, of which 50% of each month’s sales will be for SS1 and 50% for SS2.

Revenue from the sale of SS1 and SS2 will be based on 60% cash in the same month, and the remaining 40% credit to be paid the following month.

The company has provided you with the following additional information in the table below regarding the costs for the three-month period, starting from 1 August 2025.

1. The above table does not include the sales, beginning cash, loan and loan interest information, which must be taken into consideration when preparing the cash budgets. The information concerning these have already been provided above.
2. All costs shown in the table are fixed costs and are payable in the month they are incurred.

7024AFE CASE STUDY 3: Data for Break-even Analysis.

As stated in case study 2 above, the company will only sell two service suite packages, SS1 and SS2. This will be done to test the market and see if the business will break even in the same period. These two popular service suites will be offered at £348 for SS1 and £384 for SS2.

Breakaway plc will offer up to a total of 2,400 (combined) of SS1 and SS2 for the period and these will be split as to 50% of the sales for SS1 and 50% for SS2. They are not sure which combination of the two service suites will produce the most profits for Breakaway plc. Therefore, you will be required to assess the best product combination of sales for the period.

From their cost estimates, the variable costs of the service suites are £214 for SS1 and £251 for SS2. You can assume that the fixed costs are the same as that shown in total cost column in the table provided in case study 2. The fixed costs are for the whole 3-month period, so they are not affected by the level of service and there is no need to split them between the services mix. The variable costs, on the other hand, will increase with services output (i.e., sales output multiplied with variable cost per product).

Required:

Write a management report to the management of Breakaway plc. The management report should discuss the three case studies above in the order outlined below:

General:

Undertake a critical literature review of the tools you have used in this assignment such as investment appraisal techniques, break-even analysis and budgets and their importance to business.

Case Study 1:

1. Critically analyse the investment proposals for Premium Booking Model and provide recommendation by using the NPV and IRR investment appraisal techniques. Recommend to management whether or not the project is viable. Justify your recommendation(s).
2. Critically discuss the applicability, benefits, and limitations of both the NPV and IRR techniques.
3. Discuss two other investment proposal techniques that Breakaway plc may use to evaluate this investment.
4. Discuss the different sources of finance available to the company. Your discussion should include their advantages and disadvantages and make recommendations as to which of these sources are suitable for your recommended investment. Justify your choice(s) of sources of finance.
5. Discuss other issues concerning the current economic climate which management needs to consider that are vital for their deliberations in the investment recommendation.

Case Study 2:

1. Prepare a forecasted cash budget from August to October 2025 and evaluate the performance of Breakaway plc during the period concerned.
2. Based on the forecast cash budget you prepared, critically discuss how it can help in cash flow planning and critically evaluate the importance of cash budget for a business firm to survive.

Case Study 3:

1. Prepare a break-even analysis categorised into the two components. Your workings must clearly show the contribution per unit and the contribution to sales ratios (C/S) of each service suite, the weighted average C/S ratio, the total fixed cost, the break-even sales, and the break-even units.
2. Analyse the results of the break-even performance and suggest alternative product mix(s) that may increase profitability for Breakaway plc.
3. Briefly discuss the limitations of break-even analysis in relation to the information provided.

Assessed Module Learning Outcomes of 7024AFE 

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

MLO3 Integrate financial data and management information in assessing business performance.
MLO4 Critically apply contemporary management accounting techniques to aid decision making in changing environments.
MLO5 Appraise the criteria for investments and/or capital projects and evaluate their sources of finance.

 

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Leeds Trinity University

BMM6422 Business and Management Strategy

Assignment Brief

Word count: 3000 words

Assessment type: 3000 words

Deadline: 7^th August, 2025

 

BMM6422 Learning Outcomes:

On successful completion of the module, students will be able to:

1. Evaluate the benefits to organisations of strategic planning within the business environment.
2. Employ specific techniques, methods and models used in the assessment and evaluation of a given organisation’s strategy.
3. Investigate and interpret the external environment in which organisations exist and its effects on strategic planning.
4. Measure and interpret the relative strengths and weaknesses of a given business organisation.
5. Contrast appropriate strategic choices for a given organisation within a business context.

BMM6422 Assignment Task

For this module, you will complete one written assignment – a 3000-word report.

Assignments must be submitted to Moodle/via Turnitin by 12.00 noon on the deadline day.

Assignment details:

Select a business case study of a company, describe its operations and stated strategy. Use at least two theories or concepts that were taught during the module!

• What are the main features of the industry where the organisation is nested that influence competition and profitability?
• Critically analyse competition and customer requirements to identify opportunities for competitive advantage within this industry/sector.
• Identify how the firm’s tangible and intangible resources help explain management’s strategy implementation over the period selected. Analyse them as they relate to their strategy and implementation of the strategy.
• Critically evaluate the firm’s strategic capabilities, whether they can create a sustainable competitive advantage or not, discuss. How do these capabilities tie in with their stated strategy?
• Identify the means through which a firm can develop its resources and capabilities to achieve its strategy.
• Use the results of resource and capability analysis to diagnose the success/ lack of success of their current strategies and advise the company/organisation about future strategies.
• If the company does not appear to have one, explain what they communicate as one and analyse how this falls short of a true strategy. What could the company’s strategy be if they don’t appear to have one?

How to Approach the Task

• Select a case study
• Use two theories or concepts/models from the course to explore the case study, like:
• An environmental analysis (PESTEL), Internal analysis (VRIO, etc).
• stakeholder analysis (eg Mendelow, evaluation of strategy (CATWOE) Optional:
• Model the situation – who are the stakeholders, what is the environment, what are the relationships and the issues?
• Describe the rich picture in the report!

Late Submission

Where there is no agreed request for an extension, a deduction of 5 marks will be made for assignments which are submitted in the 24 hours immediately after the deadline. This means that work submitted one minute after the submission time will lose 5 marks. Subsequent deductions of 5 marks will be made for assignments submitted during subsequent 24-hour periods (not including non-working days), down to a mark of 40% for work of a pass standard and 0% for work of a failure standard. Work submitted more than 5 working days after the deadline will not be marked and a mark of zero will be returned.

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Ravensbourne University London

MCS 22703 Introduction to Research

Level 7

Project Brief

Word count: 5000 words

Deadline: 15^th August, 2025

 

 

MCS 22703 Submission Method

You are required to prepare a 5,000-word Research Report providing a rationale, reflections and learning around applied research processes and methods. This should identify a research question in response to a problem which you will identify and formulate.

Your Reflective Research Report needs to:

• Demonstrate how to gather insights and discover contexts and research around specific research problems.
• Develop a research strategy and create a portfolio that showcases the application of scientific knowledge for professional opportunities.
• Exploring and testing design-led propositions and interventions involves using a human- centred research approach to develop, prototype, and evaluate solutions to address complex problems.

The form and format are open; however, you will need to demonstrate that your decision-making process informing the recommended output is underpinned by a robust research process and methodology covering a range of disciplines, issues and topics that occupy a significant space in our current technological, social, political, cultural, environmental and economic landscape.

This needs to be submitted onto Canvas no later than 5pm on Friday 15th August 2025.

MCS 22703 Project Brief: Introduction to Research

Introduction

The module “Introduction to Research ” serves as a pivotal gateway, harnessing your existing expertise within the expansive realm of computer science to embark on a journey of innovation and scholarly contribution. It is meticulously crafted to empower students to traverse the intricate landscape of academic research, with dual aims: to cultivate the emergence of pioneering insights and to disseminate these breakthroughs through esteemed channels such as journals and conferences, thereby enriching the collective knowledge reservoir of the scientific community.

At its core, this module functions as a crucible for the refinement of scholarly acumen, nurturing the development of not only sophisticated writing styles but also the adept application of rigorous methodologies requisite for rigorous academic inquiry. By immersing students in the nuances of research protocol, it cultivates an environment conducive to the cultivation of erudition and the cultivation of new frontiers of knowledge within computer science.

Furthermore, the module adopts a holistic approach by embracing cutting-edge online tools and platforms, empowering students to seamlessly navigate the collaborative landscape of contemporary research endeavours. Through the adept utilization of these digital resources, students are equipped not only to craft scholarly prose of the highest calibre but also to seamlessly collaborate with fellow researchers, thereby fostering a dynamic synergy that catalyses the emergence of transformative insights.

In essence, “Introduction to Research” transcends the conventional confines of academic discourse, serving as a beacon of enlightenment that illuminates the path toward scholarly excellence within the domain of computer science. It is an indispensable cornerstone upon

which embark on their odyssey of discovery, armed with the requisite skills and knowledge to leave an indelible mark on the ever- evolving tapestry of scientific inquiry.

Researcher Mindset

A research mindset helps you to succeed in discovering new knowledge, solving problems, and pushing the boundaries of understanding complexity in your field. This is all about being curious, critical, open-minded, and diligent. We will critically discuss the researcher mindset and how to apply this in your research process. Whether you’re conducting a formal academic research project or tackling day-to-day problems, adopting this mindset can help you approach challenges more effectively and creatively.

Exploring Participatory Research Approaches

This module focuses on understanding the real-life experiences, needs, and motivations of a target audience, emphasising the human aspect rather than technology or user behaviours. Through generative research, it uncovers the “why” behind actions, providing a holistic view of people’s lives. Appreciative Inquiry highlights strengths and positive experiences, fostering innovation, while ethnographic research offers deep insights through immersive observation. Combining these methods within action research ensures practical solutions, addressing real-world challenges and co-creating with the community of practice. This approach informs human- centred product design, service innovation, and new emerging technologies to create meaningful, impactful solutions.

An Independent Practice Led Research Report (5000 words)

Your main focus is to create bespoke practice-based research that will be pursued. This project will be a sustained critical inquiry that engages theory and practice to address a subject of entirely of your own choosing.

Your research report is an opportunity to immerse yourself in the areas that most motivate and fascinate you. You may wish to develop a topic previously explored or identify a new interest. The selection of your topic and the focus of your interest in that topic is entirely directed by you, and should be something that can sustain your interest. You can apply a practice-led research method to the phenomena, questions and subjects you believe need to be addressed. The written research paper should be understood as part of a holistic emerging technologies, entrepreneurship and professional practice.

To achieve this, you will need to:

• Identify a subject and specific line of enquiry through defining a research question.
• Test ideas and hypotheses you have, about how your discipline can be used to address your subject.
• Use design practices to engage with, interpret and communicate as appropriate to your subject, audiences and intentions.
• Demonstrate an imaginative, original or novel creative approach in your application of your discipline.
• Rigorously research, experiment, engage, explore, and co-create to develop your discipline specific practice.
• Seek out, connect and build relationships with people and organisations you would like to work with.

During the unit you will be experimenting with different technologies that might feature as part of your new innovative ideas, prototypes and design-led research approach. You are encouraged to explore different ways of telling stories, designing for experiences and amplifying voices.

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Further Guidance

Throughout the term, students are required to collaboratively develop a research report, which will be uploaded individually as part of assigned tasks. This process ensures that students actively engage with the research process and gradually build their research report step by step.

For the final assignment, students must consolidate the submitted contents into a single cohesive research report, which will be uploaded for grading.

The report needs to:

• Examine your subject area in substantial depth
• Show evidence of your ability to undertake sustained critical analysis
• Show evidence of your research skills
• Show evidence of producing a well written and convincing argument

Key to this is the way the ‘Research Report’ addresses a well-defined research question. Your research report needs to present a logically developed argument in reference to this research question, the claims of which are supported by evidence and reference to a wide range of sources.

In summary you need to ensure that:

• The research question is well-defined, and contextualised
• An argument is specified, coherently presented and supported by evidence
• Alternative arguments are analysed
• The approach is critical, not descriptive
• A relevant methodology is employed
• Relevant sources have been consulted
• Knowledge of relevant literature, issues and debates is demonstrated
• The style and presentation is clear and careful
• The appropriate academic conventions have been observed (i.e. Harvard ref etc.)

Indicative Scheme of Work

• Engagement with various research methods and approaches to data analysis
• Researcher Mindset & Strategic thinking
• Wicked Problems and Framing Research Problems
• Understanding Qualitative and Quantitative research methods
• Primary and Secondary Data
• Sensemaking and Synthesis
• Engaging with critical reflective writing
• Reviewing exiting digital marketing research
• Generative Research and Human Centred Approaches
• Exploring Ethnographic Research and Appreciative Inquiry

Other Useful Information

Taught weeks will include variations of workshops, inductions, seminars and tutorials and peer feedback sessions. The main brief will also include shorter independent and collaboratives tasks and exercises to support the main project.
Reading lists will be expanded upon throughout the unit with bespoke references, resources and inspirational material.

MCS 22703 Module Learning Outcomes

• LO 1: Describe a range of qualitative and quantitative research methods aligned to creative practice.
• LO 2: Develop research methods that inform and support practical outcomes.
• LO 3: Choose appropriate methods to collect data: quantitative or qualitative.
• LO 4: Evidence engagement application of primary and secondary research.

Assessment and Tutor Feedback

• Peer and tutorial feedback will be ongoing throughout the unit.
• Students will receive feedback and assessment within 20 working days of submission by: 11th April 2025
• Students who miss the deadline or fail this project may be required to complete a retrieval project which demonstrates that the learning outcomes have been achieved. Students should be aware that retrieval submissions are capped at a bare pass grade, unless the extenuating circumstances panel uphold an evidenced application. The deadline for retrieval submissions will be determined at an Assessment Board.

Assessment Tasks

Research Report Submission (5,000 words)

A well-structured report, informed by a clear understanding of the terms of reference, allows for focused, purposeful research that is easily understood by its intended audience.

The Five Principles

The Five Principles underpin the Mindsets and Skillsets Manifesto and are the foundation upon which all course curriculum frameworks and unit specifications are based. The relevant Principles as stated below have been mapped against the Learning Outcomes relevant to each course unit and at each level (see Programme Specifications for full description of the Five Principles):

• Cultivate:     Where the individual thrives.
• Collaborate: Where the individual evolves.
• Integrate:    Where education engages industry.
• Advocate:    Where purpose meets practice.
• Originate:    Creativity meets technology.

Submission Regulations

Students who miss the deadline or fail this project will be required to complete a retrieval project which demonstrates that the learning outcomes have been achieved.

Students should be aware that retrieval submissions are capped at a bare pass grade, (D-) unless the extenuating circumstances panel uphold an evidenced application.

The deadline for retrieval submissions will be determined at an Assessment Board.

 

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Birmingham City University

Module Title: MAN7129- Cross cultural Management

Assessment Type: Group Coursework

Level:7

Weighting: 100%

Word count: 3500 words

Submission date: Monday 18^th August, 2025

Module Leader: Dr Zahra Shaygan

 

MAN7129 Assessment Brief

You will be placed in a group by your instructor, with each group consisting of three students from diverse cultural backgrounds. Your task is to create a report that compares the varying roles, skills, and decision-making processes of managers in two different countries, using both primary and secondary research. This project will allow you to explore how competencies differ across cultures and how these differences contribute to competitive advantages for organisations. You will conduct online interviews with managers using MS Teams to gain insight into their responsibilities and the skills required for their roles. Additionally, you will analyse the differences in managers’ decision- making processes, including their strategies for motivating employees, and connect your findings to the cultural dimensions covered in the course material.
Assessment Task:	Group Coursework, 100%
Assessment Title:	Group Coursework (3,500 Words excluding appendices, table of contents and references)
Things to include:	1. The interviews MUST be online only through MS Teams. You are not allowed to have WhatsApp or any social media contact which requires a mobile phone number unless you already have the interviewees’ contact numbers on your phone. 2.  The structure of your Assessment includes the introduction, main body and conclusion. In the introduction section, you should introduce the countries and the four managers you have chosen for interviews. In the main body section, discuss your interview data by critically reviewing recent literature relating to leadership and management behaviour and decision-making of four managers for the chosen two countries (two managers for each country) and compare their cultural differences in leading and managing organisations. In this section,
		you should apply different cultural models to justify the leadership behaviour of a country. Please consider that this section is NOT about introducing and discussing leadership styles such as Charismatic, Transformational, Paternalistic, etc. In the conclusion section, as an organisation’s manager, provide recommendations to those four managers on how they can improve their negotiation skills and how they can resolve conflicts by considering cultural differences. You can also relate this section to your own experience of leading and managing a team and being led and managed by other team members. Include in your discussion any cross-cultural issues which arose and how they were dealt with. 3.  Transcripts of the interviews conducted with any documents relating to the creation of your report, for example, the interview questionnaire used, etc, must be presented in the appendices. You will lose marks if this is not done. 4.  Consent forms and participant information sheets must be completed and signed before starting your data collection and should be added in the appendices. 5.  All the team members must agree on the final draft before submitting it. 6.  Read the Assignment supporting file for more information.

 

Completion of this assessment will address the following learning outcomes:
1	Critically evaluate and synthesise theories of cultural difference with reference to their impact on international management.
2	Critically evaluate the applicability of management theory to specific cultural contexts.
3	Critically evaluate and select appropriate management styles for specific cultural contexts.

Submission Information

Present any written aspects of the assessment using font size 11 and 1.5 spacing to allow for comments and annotations to be added by the markers. Complete the appropriate cover sheet for this assessment and append your work. This assessment will be marked anonymously and should show your student number only. Submit this coursework assessment task via Moodle.

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University of Greater Manchester

Module code: MBA7066

Module Title: Innovation and Entrepreneurship

Assessment number : AS1

Assessment Type: Portfolio

Assessment Name: New Venture Business Plan

Word Count: 5000 words

Deadline: 8^th August 2025

 

MBA7066 Learning Outcomes Assessed: 

• LO1. Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.
• LO2 . Critically evaluate market opportunities, technology developments, and available resources, including sources of capital, and synthesise findings to support innovative value propositions and new ventures.
• LO3. Identify and critically evaluate and interrelate stakeholder interests and key risks, including financial, commercial, technical, and legal risks, in the context of a new venture, and propose and justify strategies for managing these complex issues.
• LO4. Develop a cogent and justified business plan for a new venture to respond to an evidence-based market opportunity supported by a critical analysis of key risks and key stakeholder interests.

MBA7066 Assessment Task:

Scenario:

World EcoWealth Capital was founded in 2022 by a group of Social entrepreneurs and Sustainability experts from different countries, who recognised a gap in the market for sustainable investment opportunities. With growing awareness of climate change and the importance of environmentally responsible investing, the founders sought to create a new venture with £1 million to make impactful investments while achieving financial returns.

To qualify for this funding, you must:

Within the Social enterprise sector, propose a new venture supported by the evidence-based market opportunity that meets the above conditions of World EcoWealth Capital to secure the £1 million funding.

• The business development plan portfolio has two parts – Part 1 and Part 2.
• Part 1 should be completed before the 9th week.  Part 1 needs to be approved by the tutor/lecturer before students can proceed with Part 2.

Part 1 – Pitch  (Presentation 10 minutes ) – Formative assessment

Pitch for the new venture presented in the class and approved by the lecturer (PowerPoint presentation – 10 minutes)

The PowerPoint should include a) Context of new social venture in your chosen area, b) evidence-based critical analysis in support of your new venture, c) identify the relevant stakeholders, risks and resources required.

Part 2 – Business Development  Plan – Report (5000 words) Summative Assessment

Produce a 5000-word Business Development plan for your four tasks of the chosen Social Enterprise and ensure you include an  Executive Summary at the beginning (300 words ).

Task 1.

Introduction – Critically evaluate Social Entrepreneurship as part of Innovation and Entrepreneurial thinking (300 words).

Task 2

Introduce your chosen new venture (approved during the Presentation) by justifying the mission and vision. A critical analysis of evidence-based market opportunity. Analysis should be supported by facts and figures. Additionally, synthesise findings to support an innovative value proposition for the new venture. Moreover, include a critical evaluation of resource implications for the chosen new venture (2000 words).

Task 3

Critically evaluate stakeholders’ analysis and risk analysis related to your new venture.

For stakeholders’ analysis, select any one of the three models from Mendelow’s model, the Salience Model, RACI matrix model, apply the selected model to your stakeholders’ analysis and justify the selection of the model.  While performing the risk analysis, ensure you cover financial, commercial, technical, and legal risks using a risk matrix chart (1500 words).

You can use AI for this task 3 to generate steps/templates of the models for stakeholder analysis and the risk analysis matrix. However, the content discussion should be your own in the context of your chosen new venture with relevant references.

Task 4.

Develop and justify your strategy for the new venture using any one of these three models from the Business Canvas Model, the Hybrid Model and the Social Business Model or any other appropriate model you select, justifying the suitability of the chosen model ( 700 words)

You can use AI for this task 4  to generate steps/template of the three models or any other model you select for your strategy. However, the content discussion should be your own in the context of your chosen new venture with relevant references.

Task 5: Conclusion ( 200 words )

Reference List (Not included in word count)

Appendix (Not included in the word count)

PowerPoint Slides from Part 1 (Not included in the word count)

 

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