Task 1 For a selected organization, identify primary and secondary sources of data concerning costing, pricing and investment decision-making techniques. Use business presentation tools to construct a presentation to communicate your data, results, and conclusions to an appropriate audience ∙ Choose and plan appropriate survey methods, sampling techniques, and questionnaires and collect and collate data ∙ Explain how appropriate accounting techniques support effective decision-making, including pricing and investment decisions. In so doing, you should explain

Combined Assignment1:BusinessAccounting; Business  Analysis and Principles of Marketing

The three tasks shown below constitute 90% of the overall mark. 10% of the overall marks for the assignment must be given to ‘Structure and Format’. 

You have been asked to prepare reports and make presentations to explain the role of accounting, related business analysis techniques, and the implications for marketing to the managers of other departments. In writing your report, you should make use of the financial data/ statements available for your organization and address the issues in each of the three Tasks outlined below. 

Task 1

For a selected organization, identify primary and secondary sources of data concerning costing, pricing and investment decision-making techniques. Use  business presentation tools to construct a presentation to communicate your data,  results, and conclusions to an appropriate audience 

Choose and plan appropriate survey methods, sampling techniques, and  questionnaires and collect and collate data 

Explain how appropriate accounting techniques support effective decision-making, including pricing and investment decisions. In so doing, you should explain budgets, calculate of unit costs, select investment appraisal techniques and identify the sources of finance available to a business. 

Business Analysis LO1, LO2, LO3; Business Accounting LO1, LO3

Task 2

For your selected organization, use financial and management accounting techniques to explain, record and interpret financial data, financial statements and preparation of budgets. Your response should feature: 

Comparison of different types of financial statements and their appropriateness for different types of business. 

Explanation and application of management accounting techniques to classify and calculate costs; to prepare budgets for your selected organization. In your  response, you should: 

classify different types of cost 

use different costing methods for your calculations 

select appropriate budget methods for preparation of a budget Business Accounting: LO1, LO2

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Task 3

For a selected organisation 

Explain the elements of the marketing concept and processes, and their relation to  the costs and benefits of its marketingorientation. 

Propose segmentation, targeting and positioning criteria for its products and/or  services in response to existing marketing problems/issues. (For example: how  would 2 major retail organisations such as Tesco or Marks and Spencer respond  to their currentproblems?) 

Differentiate between the marketing mix and the extended marketing mix, and  explain the role of the marketing mix in sustaining competitive advantage. 

Principles of Marketing: LO1; LO2; LO3

Assignment WordCount

Task 1 Presentation, with notes and of 20 slides/equivalent maximum Task 2, 3 2500 words across both tasks

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Combined Assignment 1: Criteria and Mark Scheme

Assessment Criteria  Marks  

allocated

Typical Content  Mark 

Given

Task 1: For a selected organisation,  identify primary and secondary  sources of data concerning costing,  pricing and investment decision making techniques. Use business  presentation tools to construct a  presentation to communicate your  data, results and conclusions to an  appropriate audience 

Choose and plan appropriate  survey methods, sampling  

techniques and questionnaires  and collect and collate data 

Explain how appropriate  

accounting techniques support  effective decision- making,  

including pricing and investment  decisions. In so doing, you should  explain budgets, calculation of unit  costs, selected investment  

appraisal techniques and identify  the sources of finance available to a business. 

Business Analysis LO1, LO2, LO3;  Business Accounting LO1, LO3

30  Primary and secondary data sources data  collection plan, Survey methods, sampling  frames and methods e.g. random, quota,  quasi- random, pilot surveys

Collect and record and analyse data

Types of costs and classification:  materials; labour; overheads; direct and  indirect; fixed; variable and semi

variable.

Costing methods: Job costing; batch  costing; process costing; contract costing;  service costing.

Cost measurement: absorption and  marginal costing; traditional overhead  absorption and activity-based costing; stock  valuation methods (FIFO, LIFO, AVCO,  standard costing).

Costing as basis for pricing and stock  valuation: 

cost plus pricing; market pricing; target  costing.

Budgeting: Historic basis; zero-based  Calculation methodology must be accurately  used and wherever appropriate

Task 2: For your selected  

organisation, use financial and  management accounting techniques  to explain, record and interpret  financial data, financial statements  and preparation of budgets. Your  response should feature: 

Comparison of different types of financial 

statements and their  

appropriateness for different types  of business. 

Explanation and application of  management accounting  

techniques to classify and calculate  costs; to prepare budgets for your  selected organisation. In your  

response, you should: 

classify different types of cost use different costing  

methods for your 

calculations 

select appropriate budget 

methods for preparation of a 

budget 

Business Accounting: LO1, LO2

30  Terminology: Introduction to debit, credit,  books of prime entry, accounts and ledgers,  trial balance, final accounts and international  equivalents under the International  Accounting Standards (IAS).

Financial Statements: Basic form,  structure and purpose of main financial  statements (i.e. balance sheet, profit and  loss account, cash flow statement, notes).

Interpretation: Use of key accounting ratios  for profitability, liquidity, efficiency and  investment; comparison, both external (i.e.  other companies and/or industry standards)  and internal (i.e. preceding period budget  reports).

 

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8

Task 3:

For a selected organisation 

Explain the elements of the  marketing concept and processes,  and their relation to the costs and  benefits of its marketing  

orientation. 

Propose segmentation, targeting  and positioning criteria for its  

products and/or services in 

response to existing marketing  problems/issues. (For example:  how would 2 major retail  

organisations such as Tesco or  Marks and Spencer respond to their  current problems?) 

Differentiate between the marketing mix and the extended marketing  mix, and explain the role of the  marketing mix in sustaining  

competitive advantage. 

Principles of Marketing: LO1; LO2; LO3

30  Marketing concept: evolution of marketing;  marketing orientations; societal issues and  emergent philosophies; customer and  competitor orientation; efficiency and  effectiveness; limitations of the marketing  concept; satisfying customer needs and  wants; value and satisfaction; exchange  relationships. Marketing process: marketing  audit; integrated marketing; environmental  analysis; SWOT analysis; marketing  objectives; constraints; options; plans to  include target markets and marketing mix;  scope of marketing

Costs and benefits of marketing: marketing  and competitive advantage; building  customer satisfaction; desired quality;  service and customer care; relationship  marketing; customer retention; customer  profitability.

Product, Price, Promotion, Place: B2C and  B2B markets; service and product marketing; international markets and globalisation.

Shift from 4Ps to 7Ps: people, physical  evidence and process management.

B2C and B2B markets, service and  product marketing, international

markets and globalisation. PESTEL  analysis and SWOT to identify

organisational competencies.

Bases for segmenting markets, (geographic,  demographic, psychographic and

behavioural); benefits of Segmentation.

Segments and targeting strategies e.g.  airline and train ticket pricing, mobile  phones, supermarkets.

Positioning: definition and meaning; relationship to segmentation and  positioning; influence over marketing mix factors.

Structure and Format 

∙ Relevance to the tasks,

professional tone and format

of response (2 marks).

Harvard Referencing (8 marks) 

∙ In-text citation

∙ Bibliography, listed correctly  and correlates to references

made

∙ Accurate, correctly

formatted footnotes

∙ Integration of: supporting

concepts, frameworks,

critical thinking.

10
Total Mark  100

 

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Assessment Criteria for All Assessments

Marks  Criteria
70-100  ∙ The answer submitted has an outstanding result with negligible amount of mistakes. ∙ The answer shows an appreciative level of knowledge and clear understanding of related  models, theories and frameworks. Analytical techniques used show the wide area of knowledge the learner has.

∙ The ability to apply and contextualise the models, theories and frameworks is clearly recognisable.

∙ The analysis and the use of research data, as well as the ability to use the data to reach acceptable and accurate conclusions, is exceptional.

∙ Answers show independent thought and clarity of the learner has led to an overall  focused and evaluative answer.

∙ The answer has followed proper Harvard referencing.

60-69  ∙ The answer shows an above average standard with few errors.

∙ The answer shows a decent level of knowledge and fairly clear understanding of related  models, theories and frameworks. There is a very good level, and use of, analytical techniques that is obvious throughout the answer.

∙ The ability to apply and contextualise the models, theories and frameworks is of a good standard.

∙ The analysis and the use of research data, as well as the ability to use the data to reach acceptable and accurate conclusions, is above average level.

∙ Answers show independent thought and clarity of the learner answer has led to an  overallfocused and evaluative answer with little inconsistency.

∙ The answer has followed proper Harvard referencing.

50-59  ∙ The answer shows an above average standard with errors.

∙ The answer shows a general level of knowledge and a fairly clear understanding of related models, theories and frameworks. There is a good level, and use of, analytical  techniques that is obvious throughout the answer.

∙ The ability to apply and contextualise the models, theories and frameworks is of a  reasonable standard. However, the link between theory and practical knowledge  appears to be restricted/limited.

∙ The answer shows more assumptions than conclusive deductions/evidences and valid arguments. However, the ability to interpret and evaluate is evident.

∙ Answers show independent thought and clarity of the learner answer has led to an  overallfocused and evaluative answer with some inconsistencies.

∙ The answer has followed Harvard referencing at an acceptable level.

40-49  ∙ There are several shortcomings throughout the answer.

∙ The knowledge level reflected in the answer is limited, especially in understanding of related models, theories and frameworks.

∙ The case material has been repeated instead of evidencing knowledge.

∙ The use of analytical techniques is inadequate.

∙ A certain level of relevance is evidence in Harvard referencing.

30-39  ∙ Answer submitted is quite weak and lacks proper focus.

∙ The answer shows a number of spelling errors and/or poor grammar/syntax. ∙ The lack of understanding in subject knowledge, related models, theories and frameworks is evident.

∙ Contextualisation, interpretation, and evaluation are of a poor standard.

∙ Reflects only basic levels of Harvard referencing.

0-29  ∙ Requires more work on answering skills; overall output is well below the required standard. Answer has little relevance to the assignment briefs. Spelling/syntax poor. ∙ Little or no evidence of appropriate subject knowledge.

∙ Use of models, theories and frameworks is quite poor.

∙ Little to no evidence of, and/or unacceptable mistakes in, Harvard referencing.

A mark of 40% or greater can only be given where all assignment learning  outcomes for all tasks have been met.

 

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