Utilizing relevant analytical tools, critically analyze GSK’s ownership advantages (Os), classifying them into Oa; Ot, and Oi: International Business Assignment, UOB

Question 2 

Utilizing relevant analytical tools (e.g. Value chain, VRIN), critically analyze GSK’s ownership advantages (Os), classifying them into Oa; Ot, and Oi.

Please refer to the attached Seminar 2 Lecture slides  for you to refer as an example and keywords to answer this question

Identify the resources and capabilities
Conduct VRIN Analysis on the identified resources and capabilities
Identify the resources and capabilities that are sustained CA
To Categories there sustained CA into Oa
Why Ownership
Attach working File to Annex (sample provided below)

when answering questions use the following:

Theories applied (concepts, Framework, terminology)
Critical discussion (evidence to support your discussion)
Justification to support the argument

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