You should propose and outline your strategy drawing on the findings of your critical audit. You should consider the relevance of the proposed strategy to the company and the market, and the expected effectiveness of chosen digital marketing strategy, with some consideration of how to measure the effectiveness.
The digital marketing strategy might include components such as:
a new / prototype website with a call to action
a mobile app or campaign
an email campaign, with examples over a period of time
an SE0-focused overhaul to an existing website, exploring several distinct areas of the site, and the changes that you would recommend, with a framework to analyze the results
use of social media such as Facebook and Instagram or Pinterest to enhance a website or blog
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