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Perform a critical analysis of the strategies and tactics adopted by any two service companies and make a convincing case for the results achieved. Your choice of two companies is from the following (not limited to only these) list: Google, Yahoo, Amazon, Starbucks, Chase Bank, Nordstroms

Paper should compare two companies, discuss their marketing strategies, product / service competencies, product / service differentiation, customer relationship management approaches, top line (sales) and bottom line ( profits), Legitimate references from internet is permissible. Paper should use graphs, line charts and other visuals to the
best advantage.

Perform a critical analysis of the strategies and tactics adopted by any two service companies and make a convincing case for the results achieved. Your choice of two companies is from the following (not limited to only these) list: Google, Yahoo, Amazon, Starbucks, Chase Bank, Nordstroms, Macys, Microsoft, Apple, HP, IBM, Walmart, JC Penneys, 99 cent stores, Kentucky Fried Chicken, American Express, Mc Donalds, Wendys, Dennys etc..
Your analysis should cover distinctive competencies, order qualifiers, and order winners for the two candidates of your choice. Your analysis should cover marketing, operations, pricing, product quality, product differentiation and customer satisfaction issues.

 

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