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create both a VRIO and SWOT analysis for Kroger.  The following resources are so

create both a VRIO and SWOT analysis for Kroger. 
The following resources are somewhat old, but the information is still relevant, and the authors are considered to be leading authorities on the topic:
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99.
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91.
Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191.
Discussion Instructions
Using the same organization that you are using for the course assignments, answer the following:
What do you see as the company’s core competencies, resources, capabilities, and activities? 
What are the things that set the company apart from its competition?
Are there any internal weaknesses that should concern the organization?
What role does the effectiveness of leadership play in supporting resources, capabilities, and strengths assuring its competitive advantage?
What opportunities do you see to exploit the key capabilities of your organizatio
teacher’s advice 
WE are working toward the knowledge and skills needed for our next assignment as well as steps in strategy development
REMEMBER – Company websites are NOT great sources of information – they are often Biased!   Avoid.
A SWOT Analysis give us some insight both internally and externally!
Our strengths, weaknesses, opportunities, and threats need to be reviewed, updated, and considered often as part of strategy development and decision-making.
Capabilities could be a strength and/or weakness.   Competition is most often a threat.  Right now – labor shortage for most organization is a weakness and threat!
So do a deep dive on your company of choice.  Check out the library and read professional journals and industry publications on your company and its industry.
Video to Find Info on Companies:  Library Research for Business LearnersLinks to an external site. (the company research part starts at 8:34.)
If you need assistance with the library search use the Ask the Librarian feature/chat and you can contact Beth at ********************* and set up a one on one appointment.   She can help make your life productive and time efficient.
Now – See if you can address the discussion by conducting something like a SWOT analysis?

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