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This is a Discussion Post assignment. You must read all attachments to complete

This is a Discussion Post assignment. You must read all attachments to complete this assignment. It is mandatory that you read and follow the directions Please provide a good detailed response. Cite sources according to Strayer Writing Standards (See Attached File) You must cite the sources correctly. ARTIFICIAL INTELLIGENCE (AI SERVICES), CHATGPT, WRITING SERVICES, OR PLAGIARISM ARE NOT ALLOWED.  Please note that all work must be original and must be written by the writer. 
Please avoid using excessively large words. Some may be appropriate, but do not overburden the assignment with them. Using simple and clear language enhances the readability and understanding of the text. It allows the message to be easily grasped by a wider audience, eliminating confusion and ensuring effective communication. 
Assignment:
Please respond to the following:
What are the benefits of using live streaming and YouTube in your social media plan? How can companies utilize these benefits?
Be sure to respond to at least one of your classmates’ posts.
Instructions:
Read ALL uploaded files
(attachments) to complete this assignment 
Provide a professional detailed
response for this assignment order. Make personable. 
Cite sources/references
correctly. You must follow the Strayer writing standards (see attached) 
Use class textbook for source
RESPOND TO 1 OF MY CLASSMATES
DISCUSSION POSTS 
Week 5 – Learn
Readings
From Social Media Marketing: A Strategic Approach:
Chapter 8, “Video Marketing.”
Multimedia
Week 5 Lecture:
The Impact of Video Marketing                                                                                       Link: https://www.linkedin.com/checkpoint/enterprise/login/57878161?pathWildcard=57878161&application=learning&redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fonline-marketing-foundations-3%2Fthe-impact-of-video-marketing%3Fu%3D57878161
Class textbooks: 
Melissa Barker. 2017. Social Media Marketing: A Strategic Approach
—————————————————————————————-
CLASSMATE POST Directions:
Please prepare a
professional detailed response as if you are conversing directly with them. No
plagiarism.  
No AI services such at CHATgpt to complete my
assignment. Must be in your own words. 
Cite one source in response
Classmate: 
Dina Olds (She/Her)
Greetings everyone!
The advantages of incorporating live streaming and YouTube into your social media strategy are numerous. Live streaming allows for real-time engagement with your audience, creating a sense of authenticity and immediacy. YouTube, on the other hand, provides a platform for hosting and sharing video content, reaching a wider audience and increasing brand visibility. Companies can leverage these benefits by using live streaming to showcase product launches, behind-the-scenes footage, or hosting Q&A sessions to interact with customers directly. YouTube can be utilized to create tutorials, product reviews, or entertaining content that resonates with the target audience, ultimately driving traffic and increasing brand awareness.

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