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“Marketing Research: A Step-by-Step Guide to Conducting and Reporting a Study”

GUIDELINES FOR WRITING
YOUR REPORT
Choose a research topic related to marketing research
formulate a research problem,
identify dependent and
independent variables
Choose and collect a published
questionnaire related to your topic
select a sample frame,
collect respondent data,
enter respondent data into a
computerized spreadsheet,
analyze respondent data with
statistical software,
·       write a research report, and make a brief, in-class presentation.

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