TITLE
Global Palates, Local Flavors: How Switzerland is Integrating Indian Food into its Tourist Experience
Aim
To analyse how the Swiss Tourism industry is integrating Indian cuisine into its offering to enhance the overall tourist experience for Indian visitors.
Research Question
How is the Swiss Tourism industry integrating Indian cuisine into its offering to enhance the overall tourist experience for Indian visitors?
Hypothesis
H1 – The integration of Indian cuisine into the Swiss tourism industry offering will enhance the overall tourist experience for Indian visitors (3), leading to increased economic benefits (2)
H2 – The integration of Indian cuisine into the Swiss tourism industry offering will lead to an increase in cultural exchange. (2)
Method : Mixed method
Quantitative Analysis : Online survey of Indian traveller’s experience in Switzerland with respect to Indian Food in the different tourism experience
Qualitative Analysis :
Interviews of Tour Managers conducting Indian Group Tours
Interviews of the Restaurant Managers and staff
Interviews of TOur Operaters