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GROUP REPORT (PROPOSAL) – 10% Using the template provided, you will create five

GROUP REPORT (PROPOSAL) – 10%
Using the template provided, you will create five slides (not including title slide and appendices)
comprising the following areas:
● Slide 1: Identify the product or service that you want to focus on, and the background of the
company
● Slide 2: Rationale for choosing this product or service
● Slides 3 and 4: Situational analysis of the company (include any secondary research in the
appendices)
● Slide 5: Promotional objective of the integrated marketing campaign and the target market 
GROUP REPORT (FINAL) – 50%
SUBMISSION REQUIREMENTS
1. The written report should be an expansion of the proposal. It must consist of the following
sections:
a. Executive Summary (a holistic overview of your integrated marketing campaign)
b. Company Background (briefly describe the organisation and the product/service that your
campaign focuses on)
c. Situational Analysis
d. Segmentation, target market and positioning
e. Promotional goals, objectives and strategy of three-month marketing campaign
f. Barriers, Benefits, Competition
g. Monitoring and Evaluation
h. Conclusion
2. The report should be typed in Arial, 12-point font, with 1.5 line spacing. Conventional margins as
per Microsoft Word default should be employed.
3. The total number of words should not exceed 2000 words. This does not include any references
or appendices, which can be used to incorporate materials that are better placed separated of the
main body of the report. 

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