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Research Paper on Industry Forces on ULTA BEAUTY INC.  PAPER TO FOCUS ON ULTA BE

Research Paper on Industry Forces on ULTA BEAUTY INC. 
PAPER TO FOCUS ON ULTA BEAUTY INC. and answer the below questions. 
FORMAT: 
APA Format Paper
APA First Page Header (NO COVER PAGE)
12-point Times New Roman font
Double-spaced
3-6 pages (excluding chart)
PAPER INSTRUCTIONS: 
Research ULTA BEAUTY INC. and its industry and perform a Porter Five Forces analysis.  
You should acquire a minimum of five separate pieces of APA cited research material, 
which can include periodical articles, investor analysis, and trend analysis for ULTA BEAUTY INC.  
A Five Forces chart should begin your analysis to serve as a quick reference point. 
Actions
.   Beneath each of the forces, you should provide a brief one or two-word description 
(i.e., low, moderate, or high) of what you will present on the pages following.
The Five Industry Forces are:
·         Barriers to Entry: Outline what, if any, barriers exist preventing new firms from being 
created and competing with existing rivals.
·         Intensity of Rivalry: Discuss the key four or five elements that affect the intensity of rivalry and how hard firms must do battle with each other. What must ANY existing rival do in 
order to succeed?
·         Supplier Power: Is there any power existing on the input side that forces firms to bend 
to the will of suppliers?
·         Buyer Power: Are customers of rivals able to unduly influence rivals such that they can be forced to do things they otherwise would not choose to do?
·         Threat of Substitutes: Define the basic need(s) met by the goods and services sold by rivals. Can this need be easily met by purchasing the goods and services of non-rivals and who/what might those substitutes be?
Each force should be discussed beneath their own headings in paper using as much 
space as you deem necessary to complete analysis.  Also, please conclude paper with a 
brief (1-4 paragraphs are probably good) summary of the key competitive forces that 
characterize ULTA BEAUTY INC. 

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