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You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO

Assignment Task

You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in which changes within this organisation’s MACRO environment might impact upon its marketing strategies and activities.

You will be assessed on your ability to incorporate marketing theory:

Within an evidence-based scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

A) Critically evaluate the company’s strategies for:

  • Sustainable competitive advantage
  • Segmentation, Targeting and Positioning (STP), and
  • Branding

B) Identify and critically assess two opportunities for growth within the organisation’s MACRO environments

C) Make clear links to the marketing theory that underpin your work

D) Write a logical, well-presented, and accurately referenced piece of work

Advice on the practical application of theory

There is an expectation that you go beyond learning gained on the BMHPO module. This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).

You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. Detailed background to the company is not required and there are no marks awarded. You are being assessed on your reflections, interpretation, and application of marketing theory in practice and analytical reasoning using accepted academic practice and literature.

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