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Spectators As Consumers

 

 

There are a variety of factors that influence our decision to attend sporting events. These factors include: fan motivation, game attractiveness, economic factors, competitive factors, demographic factors, stadium factors, value of sport to the community, sports involvement, and fan identification.

For this discussion, list and describe the two types of economic factors that can affect game attendance.

The goal of this discussion is to provide further objective analysis of research that will stimulate thought-provoking questions, marketable ideas, and lead to a greater understanding of the essence of sport marketing. Please research this topic and support your opinion.

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