MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. MLO 2: Develop appropriat

To design and deliver a coherent final year project proposal that is based on previous academic literature in your topic of choice

Knowledge and understanding

1. Describe the nature of knowledge and scientific evidence and the relationship of this knowledge to research paradigms
2. Recognise potential ethical issues through the analysis of their research

Cognitive (thinking) skills

1. Identify a focused phenomenon of interest, provide a rationale for investigating this phenomenon and frame research questions accordingly
2. Design research investigations to identified research aims and questions
3. Appraise how their proposed project will contribute to their CPD

Other skills and attributes

1. Work autonomously and with initiative, creativity, and innovation
2. Use digital technology and other resources to complete a variety of research tasks
3. Communicate effectively, through analytical reflective writing and oral presentation skills
Assessment Description

Students must prepare and deliver a 10-minute PowerPoint presentation on their allocated final year project topic. Students are required to create a minimum of 6 slides and a maximum of 10 slides for their presentation. This includes a Title slide, Literature Review and Project Aim(s) (1-2 slides), Methodology (1-2 slides), Potential Outcomes and Applied Implications (1-2 slides), and a References slide. There will be 5 minutes dedicated to questions after your presentation from your supervisor.
You will be required to present your slides online via Zoom or Microsoft Teams with your Final Year Project supervisor and group of supervisees.
The chosen topic must be within the pathway that you are on. Students are not permitted to change subject area between the proposal and the Final Year Project.

Please see Table 1 below for a detailed explanation of the marking criteria.