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The role of the divisional manager of the new e-bike division of Fox Factory

 

 

 

You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding
Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales.
Three options have been identified (note that these are fictitious assumptions for the course):
Produce the new e-bike internally,
Outsource manufacturing to another manufacturer, and
License the design to an existing company for royalties on future sales.
Note: Please use the most recent Quarterly Results Links to an external site. (Form 10-Q) published under
Financial Information section on the Fox Factory Investor Overview website. Please use the earnings
announcement for relevant required information, such as “Fox Factory Holding Corp. Announces Third Quarter
20XX Financial Results.”
You will now submit your case study and recommendation to the CEO for Fox Factory’s plan to produce e-bikes
for the domestic market.
In your project,
Complete a one-page Executive Summary introduction with your recommendation among the three options.
The Executive Summary should be present at the beginning, followed by other explanations and reviews.
Elaborate on the situational assessment of Fox Factory, including key financial information.
Review each of the three options, including the costs, benefits, and risks of each item (spending, headcount, and
capital).
Explain why your recommendation makes the most financial sense for the company.

 

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