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Critically appraise theoretical frameworks and processes which inform strategic marketing 1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy 1.3 Critically review the influence

Task

LO1 Understand the context in which a marketing strategy is developed

1.1 Critically appraise theoretical frameworks and processes which inform strategic marketing

1.2 Discuss the influence of an organisation’s strategic aims and context on a marketing strategy

1.3 Critically review the influence of changing market environments on marketing strategy

1.4 Evaluate developments in digital marketing which impact on a marketing strategy

LO2 Know how to develop a marketing strategy

2.1 Critically evaluate an organisation’s market position, opportunities for growth and innovation

2.2 Develop a marketing strategy to respond to existing and future stakeholder requirements

2.3 Recommend approaches to ensure an organisation’s approach to marketing remains effective

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