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Address the following in no more than 2 paragraphs: List at least five essential questions designers should ask their clients to inform their logo designs. Consider the following questions to guide your response: What kind of information is important for logo design but might be missing or inadequately explained in the client brief? What kind of information would you need to ascertain your client’s overall business goals and target audience? What kind of information would help you understand how your client would like their brand to be perceived within the marketplace? Explain the importance of client communication in the logo design process. Consider the following questions to guide your response: How does client communication help drive the logo design process? Why is it important to maintain regular communication with the client throughout the design process? What might be the consequence if the design process is not supported by client communication? If you were a client working with a designer who does not maintain timely and transparent communication, how would it affect your perception of the designer and the design process? In response to the below peer posts, address the following in no more than 1–2 paragraphs: Which two questions posed by your peers did you find to be the most crucial? These questions should be different from what you listed in your initial post. What new insights related to the importance of client communication did you gain from your peers’ posts? If you did not gain any new insights, explain why. PEER #1 POST: The questions that I would ask would be the following: What is your target audience? Which demographic do you want to attract the most? What is your business and its history? What are your strengths and weaknesses as a business? Is there anything that must be included, like existing brand elements, words, or icons? What’s something about the previous logo you had that you’d like to keep? Do you have a deadline that needs to be considered? What’s your first/next project timeline? Communication with the client is very important during the design process. Not only does it keep everyone on the same page, with progress updates, meetings, and more – but it allows the designer and the client to ensure accountability. When the client is kept up to date on the progress, they are more likely to be involved with the project and understand it as a whole. It’s almost important to maintain contact in case something comes up. Sudden deadlines, shifts in plans, etc. If there is no communication, your reputation and the progress of the project can be hindered. Open communications also allow us to feel comfortable sharing our ideas with the clients. As a client, if I did not maintain open communication with the designer, I would feel as if they were not taking their job seriously. I wouldn’t mind if the designer took on multiple jobs – so long as I’m updated on the progress. I would make sure that, in the contract, there would be a clause so we’re both accountable for communication. My perception of the designer would lessen if they did not maintain timely and transparent communication. And as a client, it would turn me away from the process. Or, on the other hand, I would do more research into agencies with a more reputation and proof of their process. There are times when you can’t communicate, such as in an emergency, and that’s OK. But ghosting a client? That’s not. PEER #2 POST: Five questions I believe designers should ask their clients before branding/rebranding their business are as follows: What is your business about and what does it offer? What kind of impact do you want to have on your audience? What is your deadline for the design process? What is the estimated budget for this project? What are some design elements do you currently have in mind for your brand? (color scheme, typography, images, wording) Communication with the client is important because it allows the designer to gain an understanding of the client and their business and what they are wanting and what they are expecting to achieve with their brand. Understanding this kind of information will allow the designer to make up brands suited for the business and their audience. As a designer, there are many elements you need to learn about from the client so that they can deliver a professional and successful design suited for the business. If anything happens during the design process, you should have constant communication with the client in case of adjustments that may need to happen. Deadlines could change, design ideas could change, complications may happen so you need to be able to communicate continuously throughout the process. With any design process, complications may arise so having good communication with the client can help prevent further situations that may result in failed designs. If I were a client in a design process and my designer did not communicate appropriately with me, I would find myself frustrated and discouraged enough to look elsewhere for a more professional designer.