Kotter’s Steps (Mention the strategies, Justify why chosen, employ the strategy in the context of business, Elaborate on the expected outcome)
The change is about making the airline the safest and most reliable airline in the world. Also, providing digital solutions so that the travelers can travel easily by phone application and digital services in the airport.
The essay will be about ONLY TWO STEPS: step 5 (Empowering Employees for Broad-Based Action) and step 6 (Generating Short-Term Wins).
Each step has 3 strategies ONLY.
Step 5 strategies: 1- Tolerating mistakes.
2- Creating sense of ownership.
3- Pushing decision making downward.
Step 6 strategies:
1- Undermine cynics and self-serving resisters.
2- Provide evidence that sacrifices are worth it.
3- Reward change agents with a pat on the back.
USE the following REFERENCES:
• Gill, R. (2002). Change management–or change leadership?. Journal of change management, 3(4), 307- 318.
• Hayes, J. (2021). The Theory and Practice of Change Management (6th ed.). Bloomsbury Academic.
• Kotter, J.P. (2012). Leading Change. Harvard Business Review Press.
• Kotter, J., Leading Change; Why Transformation Efforts Fail, Harvard Business Review, January, 2017.
• Meyerson, G., & Dewettinck, B. (2012). Effect of empowerment on employees performance. Advanced research in economic and management sciences, 2(1), 40-46.
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