Objective: Develop a project demonstrating a basic understanding of Consumer Behavior as a marketing strategy tool.
Read What Is a Consumer Behavior Report?
Read The Key To Presenting To Senior Executives
This week you finish up your project and prepare a paper for both your final project and your selected organization.
Your paper needs to have detailed information that shows your research and your newly acquired skills being utilized in the field of Consumer Behavior. Be sure to include visuals to help make your points stronger. To receive full credit, each of the following sections needs to be addressed with research cited within the text to back up all recommendations:
Abstract
Objective
Company Profile
Industry Profile
Customer Analysis
Research Conducted
Research Results
Demographics
Cultural Factors
Social Factors
Psychological Factors
Segmentation
Target Market
Recommendations
Conclusion
References
Write a 7-page paper, not including the title page and references. A minimum of five professional resources is required. no