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While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies (i.e., cloud services like servers, file storage, virtualization, data management, etc.), does technology really provide a competitive advantage? Review the following brief article and share your thoughts on this question: Technology is the enabler, not the driver for business.

1. While technology continues to advance at a rapid pace, it is often said that technology can help a business create a competitive advantage. However, if everyone is implementing the same technologies (i.e., cloud services like servers, file storage, virtualization, data management, etc.), does technology really provide a competitive advantage? Review the following brief article and share your thoughts on this question: Technology is the enabler, not the driver for business.

 

What part does ethics play in today’s technology landscape?

 

https://www.bizjournals.com/dallas/news/2021/01/05/technology-is-the-enabler-not-the-driver-for-business-transformation.html

 

2. Amazon seems to have pioneered the use of social feedback to drive product sales. When you

 

personally look for a product to purchase on Amazon, do you look at the user ratings? Have you

 

ever gone further and read specific positive and negative reviews to determine if it is the product

 

you want to purchase?

 

One of the key principles behind the concept of social computing is the collection of data about

 

customers. These data include many different types of information, such as which products the

 

individual viewed, how many times, what else they viewed in relation to the first product, and so

 

on.

 

Following this concept, consider a recent purchase you have made online (if you have never

 

made a purchase online, then you are definitely unique!). Which data do you think was collected

 

about you and your purchase? How do you think the business can use that information? Do you

 

think that customer data like this is a commodity that can be sold? What concerns does this

 

raise?

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