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Digital Advertising Plan Type: Project Learning Objectives Assessed: 1, 3, 4, 5

Digital Advertising Plan
Type: Project
Learning Objectives Assessed: 1, 3, 4, 5
Due Date: 24 May 24 14:00
Weight: 40%
Group; 3,500 words; Peer Assessment
Task Description:
The major assignment will involve the development of a digital advertising campaign to be undertaken as part of a team of four to five persons.
Advertising campaigns are frequently created by teams at both smaller and larger agencies/consultancies (or in-house marketing departments).
This project will require the submission of a written plan, replicating the process used in the advertising business.
The document is to be submitted in electronic form via the course Learn.UQ (Blackboard) website.
Only one student per team is required to upload the file.
A full description of this major assessment item, including detailed supporting documentation and comprehensive submission guidelines will be provided by the course coordinator via Learn.UQ.
A compulsory online peer assessment is required for all students in order to receive a grade for this assessment item.
This assessment task evaluates students’ abilities, skills and knowledge without the aid of generative Artificial Intelligence (AI). Students are advised that the use of AI technologies to develop responses is strictly prohibited and may constitute student misconduct under the Student Code of Conduct.
Criteria & Marking:
Comprehensive marking criteria are available on the course’s Learn.UQ site.
Please find the instructions through advt 7507 digital advertising plan info kit 2024. pdf. my part is stage 5. you only need to finish this part.

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