Task 1: You will submit your presentation materials via email to your seminar tutor no later than the Friday before w/c of the presentations – Date and Time TBC. Task 2: Submitted electronically via the e-Learning Portal: Please only submit your final version of the assignment (main report + appendices and references) as a single MS Word or PDF document. *Please only submit your

Task 1: You will submit your presentation materials via email to your seminar tutor no later than the Friday before w/c of the presentations – Date and Time TBC.

Task 2: Submitted electronically via the e-Learning Portal: Please only submit your final version of the assignment (main report + appendices and references) as a single MS Word or PDF document.

*Please only submit your final version of the assignment (main report + appendices and references) as a single MS Word or PDF document.

*Please make sure to take a screen print or save the electronic confirmation of submission.

Brief:

Prepare and deliver a group presentation using visual/written aids. This presentation should serve as a preliminary pitch for your comprehensive portfolio, focusing on the key components and innovative aspects of your campaign for KFC.

Components:

Executive Summary: Provide a concise overview of your proposed campaign, highlighting its core objectives and unique selling points.

Situational Analysis: Present a summary of your research findings on KFC`s market position, customer base, and digital presence. This should include key insights that have informed your campaign strategy.

Creative Concept Overview: Introduce your main creative ‘big’ idea and how it leverages digital innovation (such as but not exhaustive – augmented reality or AI-driven personalisation) to enhance customer engagement with the KFC App. Include Initial ideas for your campaign “big idea” and creative strategy based on your key insights and segmentation strategy.

Cross-Platform Strategy Highlights: Briefly outline how your campaign will integrate across various digital platforms for a cohesive and immersive customer experience.

Data-Driven Approach: Explain your data strategy for targeting specific customer segments and ensuring GDPR compliance. Explain media choices, budget breakdown and promotional schedule, and insights about how you will drive measurable campaign results

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